7 Ways to Get More Facebook Like for Your Hotel Business
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According to the article on Manager Skills, for travelers who admitted using social media platforms to research their travel plans, only 48% ended up sticking with their original plans. 33% changed their hotel reservations, and 7% changed their entire vacation destination.
This shows the significant influence that social media can have on travelers’ decision-making process. The more popular the hotel’s Facebook page, the more guests flock. Therefore, all you need to do is get more Facebook like for the hotel business in the seven ways below!
Optimize Your Facebook Page
A complete and informative Facebook page can help attract potential customers and provide them with the information they need to make a booking decision, including contact details, location, and a compelling cover photo.
- Contact details: Make sure your contact details are up-to-date and accurate on your Facebook page. This includes your hotel’s description, website link, phone number, email address, and book appointment.
- Location: Link your hotel’s address to a map on your Facebook page to help visitors find your location quickly by the “Get Direction” function on Google Maps. The screen will show the fastest route to your hotel by driving, walking, public transit, ride-sharing, flight, cycling, or motorcycle.
- Compelling cover photo: Your cover photo is one of the first things people will see when they visit your Facebook page, so make sure it makes a solid first impression. Choose a high-quality, visually appealing cover photo representing your hotel’s brand and capturing customers’ attention.
Engaging Content Creation
Facebook Business Help Center suggests that one of the best ways to grow your page’s audience and engagement is by sharing visually attractive and relevant content. That’s 100% true because when a traveler decides on a hotel to stay at, they often look for a place that is beautiful and suitable for their preference.
However, it’s not practical for them to visit every hotel in person to choose the best. Instead, they often turn to the hotel’s Facebook page to view images of the property and its amenities.
Therefore, the Facebook page should usually share photos of your hotel’s exterior, rooms, amenities, local attractions, and guest experiences to captivate potential guests.
You should also take advantage of Facebook’s “Stories” feature. It can help build a personal connection with your audience and increase engagement on your page. Closer the distance with customers by sharing exciting and lovely stories about your hotel’s staff and guests’ experience.
Utilize Videos
Increase Facebook page likes for your hotel business with captivating videos. Showcase unique features like a rooftop pool with stunning views or a spa with various treatments.
Plus, share behind-the-scenes clips of staff preparing for guests’ arrival or serving during their stay. Encourage user-generated content and optimize videos for social media to maximize engagement and reach.
You always remember that videos that post on Facebook sometime will not maintain their sharpness and quality, so follow these steps below:
- Choose the right video format: Using MP4 or MOV format for best results.
- Use the right video settings: Consider H.264 codec for video compression, with a frame rate of 30 frames per second or less. 4GB is the maximum size for videos.
- Upload the video in high definition (HD)
Collaborate with Influencers
Partnering with influencers is a potent method to increase likes on your hotel’s Facebook page. These influencers boast large and engaged social media audiences. Collaborating with them to create and share content about your hotel allows you to tap into their following, attracting more likes and followers to your page.
However, collaborating with the wrong influencers can drag you to the bottom of the abyss. This association could harm your reputation and deter potential customers from booking a stay at your hotel. And as a result, leading to wasted resources, especially if you operate on a tight budget.
Here are some considerations after choosing any influencers to collab:
- Find the right influencers: You can use tools like BuzzSumo or Social Blade to find influencers with large followings and active followers on Facebook.
- Offer a collaboration that benefits both parties: Ensure the influencer’s cost is within your budget. Benefits could include offering them a free stay at your hotel, a commission on bookings made through their link, a discount, etc.
- Authenticity of the collaboration: Avoid overly promotional or scripted content, which can come across as insincere and turn off potential customers.
Facebook Advertising
It is essential to carefully target advertisements to ensure they reach individuals who are a good fit for the hotel. Targeting individuals who are unlikely to stay at the property in the future is not advisable.
Instead, focus on reaching individuals who have already expressed an interest in the hotel, such as those who have visited the website or subscribed to the email newsletter.
- Installing a Facebook pixel on the website allows for tracking visitors and creating a custom audience of individuals who have visited the site in the past 30 days. This audience can then be targeted with a Page Likes campaign, displaying advertisements encouraging them to like the Facebook page. Additional criteria such as age, gender, or education level can be used to refine targeting.
- Upload a list of email addresses from individuals who have opted-in: to receive the email newsletter and target them with advertisements requesting that they like the Facebook page. These individuals have already expressed an interest in the hotel by subscribing to the newsletter, making them more likely to engage with the Facebook page.
Promote Special Offers
As per the United Nations World Tourism Organization (UNWTO), the number of international tourist arrivals in 2022 surpassed 900 million, marking a significant increase compared to the number recorded in 2021. So, there will always be prominent travelers who discover the finest hotel for their journey and may revisit it multiple times.
By sharing exclusive deals and promotions, you give users a reason to like and follow your page to stay informed about your hotel’s latest offers.
Nevertheless, many individuals rely on Online Travel Agencies (OTAs) like Agoda when searching for hotels. Consider offering exclusive limited-time discounts or perks to encourage direct bookings through your hotel’s Facebook page.
Doing so can support the hotel’s Facebook page and attract more likes and followers. This strategy incentivizes users to engage with your page, as they benefit from the added value of booking directly.
Respond Promptly to Messages and Comments
According to a study by Salesforce, 78 percent of consumers are willing to return to a brand again, even after a mistake has been made, provided that the customer service is excellent.
Responding promptly to messages and comments on your Facebook page is a great way to get more likes for your hotel business. Here are some tips on how to do it:
- Set up a system for responding to messages and comments: Setting up a dedicated email address/ phone number for customer service or using a social media management tool (SproutSocial, Buffer, Hootsuite, SocialPilot, Loomly, MeetEdgar) to track and respond to messages.
- Respond within 24 hours: This will show potential customers you’re responsive and care about their feedback.
- Be polite and professional: Even if someone is being negative, be sure to respond in a polite and professional manner. This will help to diffuse the situation and to build trust with your customers.
- Answer questions thoroughly: Show your knowledge about your hotel and your willingness to help your customers.
- Resolve complaints promptly: If someone has a complaint, resolve it promptly. This will show that you’re committed to providing excellent customer service.
- Thank customers for their feedback: Whether customers are giving you positive or negative feedback, be sure to thank them because you appreciate their input and are committed to improving your hotel.
Conclusion
There are 7 ways to get more Facebook page likes for a hotel business. It may take effort and time, but the core value of providing high-quality hotel accommodations and excellent customer service should always be at the forefront.
With the support of Facebook and other social media platforms, hotels can elevate their brand and generate more revenue by engaging with customers and building a strong online presence.
By consistently providing excellent service and leveraging the power of social media, hotels can attract more likes and followers, ultimately leading to more business and success.
