How to Promote Travel Agency Website on YouTube: Strategies and Tips (2023)
With the rise of social media, many travel agencies that want to promote their services are now using sites like YouTube instead of traditional TV ads. Because YouTube is now the second biggest search engine after Google, and more than half of the content on YouTube is watched on a mobile device.
Also, the rise of “YouTube Travel Gurus” has helped make Youtube a more popular place for travel advertising. So, if you want to promote travel agency website on Youtube, it is undoubtedly the best place to do it in this market.
This blog looks at how to make the best guide to promote a travel agency website on YouTube, so if you are having trouble figuring out what works, you might learn something useful here.
Of course, there are many ways to promote travel agency website to help you maximize your revenue and attract more customer.
So, let’s get started
Setting up a Youtube channel
Well, if you want to market your tour operator on YouTube, the first thing you need to do is set up a business account on this site.
But why is it important to have a brand account? Why can’t I have my own account?
Using a brand account instead of a personal one can be helpful in the long run because you can add more than one manager, each with their own Google login. This way, you don’t have to send passwords through email.
Brand Accounts have one more cool feature: they give you access to YouTube Analytics. This feature is a great way to find out who is watching your videos and what kind of content is most popular.
So, to set up a YouTube account for your business, you’ll need to log into the Google account you want to use to run your travel agency’s channel.
Here’s a quick rundown of what you need to do to make a new YouTube account for your travel business.
Create a YouTube account
Step 1: Go to the page for your YouTube account, click “Create a Channel,” and give your Brand Account a name.
Bonus Tips?
When it comes to YouTube, picking a great name for your travel channel is extremely important. Here are 55 useful tips to implement:
- Your name is essentially your brand, so you want to make sure it accurately represents what your channel is all about.
- You should also use the same name across all of your social media profiles to maintain consistency.
- Furthermore, your YouTube name should be unique, concise, short, and memorable.
- Additionally, make sure it adheres to YouTube community guidelines and is easy to pronounce.
Finally, avoid using numbers in your YouTube name, as this can make it more difficult for people to find and remember your channel.
Step 2: Now you can customize the name, and add a logo to match your brand. After setting up the name and logo, click on “Create Channel” to move to the next step.
Step 3: After clicking on “Create Channel,” you will have to wait 1-2 mins until Youtube sets up everything for your new channel.
Step 4: Congratulations! Now that your travel agency has a YouTube channel, you can feel proud of yourself.
Create your Youtube channel art
Now you now know how to get a YouTube channel for your business up and running. Your travel agency needs to set up this cool new social media profile.
We’ll show you a few simple things you can do to make your channel look more professional and make it easy for your customers to find you online.
Step 1: Click “Customize channel” on the channel dashboard to make it easy for your audience to find your channel.
Step 2: Once you’re there, go through the three tabs: Layout, Branding, and Basic Info. Fill out the information in each of these tabs that will help people stumble upon and recognize your content more easily.
Step 3: When you fill out this information, you should use keywords that describe your channel that will help people find it when they search.
You can also say what your channel is about, what industry you are in, what questions your content answers, or what products it shows. By using the right keywords, you can make it easy for people looking for what you have to offer to find you.
Channel icon
Now, take a look at Branding. In this place, you’ll have the opportunity to upload your channel art and icons. The main goal of this part is to make sure that these visuals align with your overall travel brand. Also, they will help connect this YouTube account with your other social media platforms and web presence.
Bonus Tips?
When choosing your Youtube channel icon, it’s best to use a JPG, BMP, PNG, or non-animated GIF saved at 800 x 800 pixels and under 4MB. This will ensure that your icon looks excellent in a variety of sizes and shapes, as YouTube will use it in both square and circular crops.
Channel Art
YouTube profile’s channel art is like a cover photo – it’s a great way to show off your brand and make it more engaging for viewers.
You can also see how images will look on different devices when you upload them to YouTube. This is done through a preview. You can also change the way the image is cropped.
Now that you’ve made a YouTube channel for your travel business, let’s go to the next step.
Bonus Tips?
To get the best results on all devices, your channel art should be under 6 MB and at least 2048 x 1152 pixels with an aspect ratio of 16:9. However, YouTube recommends 2560 x 1440 pixels for the best quality.
Creating and uploading content
Before you start creating travel videos, it might be helpful to take a step back and think about the different types of travel videos you could make, such as:
- Travel destination guides
- Travel vlogs
- Behind-the-scenes at the agency
- Travel-related video content (food, local culture,…)
But sometimes it can be helpful to just start making videos and figure out what works as you go. Once you’ve tried a few different things, you’ll know what kinds of travel videos you like to make and that work best for you.
And once you’ve found your niche, it will be much easier for you to think of new travel content ideas. So, if you’re stuck, think about what you like talking about that has to do with your niche.
Once you have the idea, follow these simple steps, and you’ll be on your way to YouTube success:
- Came up with an excellent idea for a video
- Film
- Edit
- Upload it to YouTube!
Now is the big step to uploading your first video. This simple process makes YouTube great:
Step 1: Click “Customize channel” on the channel dashboard to make it easy for your audience to find your channel.
Step 2: Select the video you want to upload.
After selecting the files you want, YouTube provides you with many options to ensure your video is set up for success. You can choose a title, write a description, select a thumbnail, add keywords, and more.
While these may seem like small details, they are actually quite important in making sure your YouTube channel is successful. So let’s take a closer look at each one in part 3!
Optimizing Your travel agency's YouTube videos for discoverability
A successful travel vlog on YouTube is more than just putting up videos. You should still pay attention to a few key things if you want to make it easier for new people to find and watch your videos. Even if your video is great, it might not get the attention it deserves if you don’t follow these steps. In general, YouTube uses a mix of algorithms to rate videos. These algorithms look at things like the quality of the video, how popular it is, how often it is watched, and more.
In this article, we could talk in more depth about how to make your video work best with YouTube’s algorithms.
But for now, let’s talk about the main things YouTube looks at to decide when, where, who, and how often to show your video.
Keywords
Keywords are important words and phrases that search engines can use to help people find your online content. So, a travel vlog’s success depends on how relevant it is. Your content team needs to make sure that the keywords you use are relevant to what your videos are about.
So, when people search for things related to what you’re talking about, your videos will come up in the search results.
For example, the two travel videos below are about how to travel in Japan for the first time.
You can see that they focused on “Travel,” “Tips,” “Japan,” “First-time,” and “Before you go.”
Thumbnails
Thumbnails are extremely important and can’t be understated. They are one of the primary things that will determine whether or not people will want to watch your video. Make sure your thumbnail is eye-catching and relevant to the video content. It’s easily you can find at traveler elementor builder here.
Additionally, consider adding a keyword or phrase as graphic text to further intrigue viewers. See the example we used below for this topic:
You can also work with travel bloggers or other influential people and put their picture and name on the thumbnail and title of your video.
Why do we advise you to do this?
For one thing, you can spread the word about your business to a much larger audience than you could on your own. Also, travel bloggers and influencers usually have a large following of people who are interested in their work. This can help your business get more attention and leads.
Another benefit of this combination is that they often know your destination or travel product from personal experience. This can help make content that is more real and trustworthy, which can be very helpful for potential customers.
Titles
Along with an interesting thumbnail image, your title needs to be short, relevant, and descriptive, as well as including one or two keywords. We know this can be hard to get right, but it’s very important if you want people to click and watch your video.
Video Description
Last but not least, you need to include as many details as possible in the description of your video. This will help people understand what they’re watching and make it easier for YouTube’s search engine to find your video.
Use relevant keywords and phrases throughout the description, and include links to any resources mentioned in the video or to your own social channels. Even though most people don’t read the video description, you should still write one. Also, this is the perfect place to advertise the website for your travel agency. After watching your video, customers might want to learn more about travel services and do something about it. Don’t forget to put links to your business in this section!
Check out how Booking.com handles video descriptions with multiple links:
Utilizing Youtube features
Using annotations and end screens to promote the website
Annotations are boxes on YouTube videos that you can click to see a message. You can use them to ask viewers to give your video a thumbs up, remind them to check out your travel website, or let them know that new episodes of your travel blog series are now available.
What about the end screen?
Congratulations if you were able to keep people interested in your video the whole time. You did a great job keeping their interest. But you don’t want all that work to go to waste when the video is over. End screens are a great way to keep people interested after the video is over.
You can put links to other videos or playlists, calls to action to subscribe, links to your tour operators, or links to other channels on end screens. This is a great way to keep your viewers interested and get them to watch another video or sign up for your channel or buy something from you.
Below is an example of a channel end screen from Benn TK’s channel. Even though it looks simple, it still works to get people to watch other videos on the channel and subscribe.
Creating playlists to organize and showcase videos
You can do more with the playlists you make on your YouTube channel than you might think. People really like helpful playlists because they tell them how to watch your travel videos in a way that makes sense. Also, making playlists not only makes it more likely that people will watch more of your videos, but it also keeps them interested for longer.
If they like what they see, they may watch the next video in your playlist (especially if it’s set to play automatically).
Utilizing Youtube’s Community tab to engage with viewers
As we’ve already said, it’s important for growth to stay active on social media. And the Community tab on YouTube is a great place to remind people why they follow you (or why they should follow you) when you don’t have a new video up. It doesn’t take much work and is a great way to stay in people’s minds.
But how often should you write something on the Community tab?
There is no clear answer to the question of how often you should post on the Community tab, because it depends on the situation.
Start with a few posts a week and see how your readers react. Another idea is to post even when you don’t have a new video coming out. This lets your viewers know you’re still around and keeps you in touch with them.
No matter what you choose, remember that the Community tab can have a lot of engagement, so make sure your posts are good enough that people will keep coming back for more.
Promoting the channel and videos
If you’re reading this, you are in luck! Cause you are on the half-track to getting more people to watch your video content on Youtube.
Here are 3 more proven-effective tips to get more attention to your travel agency channel on YouTube:
Utilizing social media to promote channel and videos
Share your videos on other social media sites is one way to reach more people. This lets people who might not have found your channel otherwise see your videos. And don’t be afraid to ask your viewers to tell their friends about your videos.
Another great tip is to break up your content into smaller pieces that can be easily used on different platforms.
You could, for example, make a short video for Instagram or TikTok. And this would be even better if every video had a direct link to your travel agency’s website.
Collaborating with other Youtube creators
Don’t forget to find a niche group of YouTubers who like the same things you do. They would be happy to spread the word about your videos if you worked together and promoted each other.
By working together, you can both grow your audiences and get your great content to even more people.
Running paid promotions on Youtube and Google Ads
You can also use advertising on YouTube to get more people to watch your videos. You can target people by age, location, keywords, and more. But remember that YouTube Ads are the same as Google Ads and video ads. Google Ads is the only way to run ads for videos on YouTube. This is because Google owns YouTube and it is part of the Google family.
For example, you can target people who are looking for keywords related to your videos on YouTube, or you can target people who are watching videos with keywords related to your videos.
Bonus Tips?
Making a short, snappy video that really shows what your travel channel is all about is a great way to start marketing it. Then, look for channels that are like yours and make your video a suggested next video on those channels. This will help you find people who are interested in the same things you are. Some of them will like what they see and sign up to follow your channel.
Analyzing and improving performance
Now that your campaign is coming to an end, it’s time to see if it was a success or not. You can measure this with a few key basic indicators.
- First, take a look at how many people your campaign reached.
- Second, you should look at how many likes, shares, and comments your campaign got.
- Lastly, check to see how many people your campaign sent to your website or landing page.
If you look at all of these things, you should be able to get a good idea of how successful your campaign was.
But you don’t have to do all of these things by yourself. Youtube analytics is always here to help!
The Analytics tab in YouTube Studio is a great place to find information about how well your videos and channels are doing. Even though this information won’t get you more views on its own, it can help you figure out what kinds of videos are more likely to do well.
By looking at things like view counts, average watch time, drop-off points, demographic information, and engagement rates, you can get a better idea of what kinds of videos your audience likes and make decisions based on that.
Final Thought
Over time, travel agency websites have changed a lot. As online booking and online travel agents have become more popular, the agency has had to become more interactive and offer more to its users.
It’s no surprise that YouTube is a huge place for entertainment, but now it’s also a great place for travel businesses to promote themselves.
Overall, it’s a good idea to promote your website on social media, but with video marketing becoming more popular, there’s no reason you shouldn’t also use it. So, why are you still waiting?
Let’s start marketing your business on YouTube today by making your own channel.
If you have any other questions or concerns about this topic, please don’t hesitate to contact us at Traveler!
We appreciate your reading! We’re always happy when one of our posts can help people learn about something like this.
