4 big benefits of follow-up emails for your tourism experiences
Are you a tour or activity company looking to enhance your customer relationships and boost your business’s revenue? If so, why not leverage the power of follow-up emails for tourism? By sending personalized and friendly follow-up emails after a guest’s experience, you can build lasting relationships, encourage repeat bookings, and generate positive word-of-mouth marketing.
So, if you’re ready to take your tourism business to the next level, consider incorporating follow-up emails into your customer engagement strategy today!
When the tour or event ends, many businesses consider it the end of their relationship with the customer. But that doesn’t have to be the case. By sending a thoughtful and personalized follow-up email, you can continue to engage with your guests and nurture the relationship.
Although tour operators may have different opportunities than hotels and restaurants to gather feedback, automated follow-up emails can go a long way in building rapport with customers. In fact, the benefits of these emails are vast, from increased customer loyalty and repeat business to valuable feedback and reviews.
But what are the exact benefits of these follow-up emails? And how can it help your travel agency in the long run?
Let’s find out!
Strengthen Customer Relationships
How can follow-up emails help build stronger customer relationships?
In the travel industry, building lasting relationships with potential customers is essential. And one great way to do that is through consistent follow-up emails.
Think about it: once you’ve connected with a prospect, you want to keep that connection strong. They might need to remember about your travel business and move on to someone else if you don’t.
That’s why it’s important to send follow-up emails regularly. But don’t just send any old email. Make sure your emails are relevant and exciting to your potential customer.
For example, if you’re trying to sell a tour package, ensure the emails you send highlight the fantastic experiences they can have on that tour. Save their time by promoting things they’re not interested in.
By sending targeted, relevant follow-up emails, you’ll keep your potential customers engaged and interested in your travel business. And who knows? They might just become loyal customers for life!
A Real-Life of How Air Canada Strengthens Relationships with Follow-Up Email
As part of their email sign-up process, Air Canada asks new subscribers to provide their home airport and preferred travel destinations. The company tailors their follow-up emails with this information to offer flight deals relevant to the subscriber’s interests.
By providing promotions that depart from the subscriber’s home airport and go to destinations that they’re interested in, Air Canada strengthens their relationship with customers through personalized and relevant content.
Boost customer relationships with feedback-focused follow-up emails for tourism
The Importance of follow up-email in encouraging customer feedback
Did you know that word-of-mouth marketing is one of the most powerful ways to grow your business? In fact, 82% of people say they’ve been convinced to buy something based on a positive review.
So why not ask your recent guests to leave a review? It’s easy to set up an automated follow-up email to request their feedback, and it can make a big difference in getting more bookings.
You can also encourage guests to share their adventure photos with a special hashtag on social media. This way, you can showcase your business and attract even more customers!
2. Example of ways to encourage customer feedback through follow-up emails
To give you a better idea of how to encourage customer feedback by a follow-up email effectively. We have written an example for you to inspire:
Dear [Name],
We hope you enjoyed your recent [experience details here] adventure with us! Your experience is important to us, and we’d love to hear what you think about it.
We strive to provide the best possible experience for our guests, and your feedback can help us achieve that goal. Please take a few moments to share your thoughts on what we got right and how we can improve. We would greatly appreciate it.
Thank you for choosing us for your travel adventure, and we hope to see you again soon!
Best regards,
[Your Name/Travel Agency Name]
3. A real-life example of encouraging customer feedback by follow-up emails
The Thompson Hotel provides an excellent example of this approach by not only thanking customers for their business but also encouraging them to share feedback through a survey link in the email.
By combining expressions of gratitude and a request for feedback, businesses can build stronger customer relationships that drive loyalty and repeat business.
Increase Repeat Business
How follow-up emails can increase repeat business
One of the key ways to grow your travel agency business is to increase repeat business from satisfied customers. Follow-up emails can be a powerful tool to help you maintain engagement with customers who have interacted with your agency in the past.
If a customer has expressed interest in a particular travel package or destination but has yet to make a booking. Then, a follow-up email can gently remind you of your services. You can include information about the destination, travel package or itinerary and encourage them to take action by booking their trip with your agency.
In addition to reminding customers about your services, follow-up emails can provide personalized recommendations based on their previous bookings or interests.
Another practical use of follow-up emails is to offer exclusive discounts or promotions to repeat customers. By providing added value and rewards for their loyalty, you can encourage customers to book with your agency again and again.
Effective Email for Boosting Repeat Business with Follow-Up Emails
Tripadvisor utilizes personalized follow-up emails to enhance the customer experience and increase repeat business. After a customer searches for a tourist destination, such as Boston, the company sends suggestions based on the customer’s interests.
In addition to recommending hotels and famous places in Boston, Tripadvisor also suggests the best restaurants. This approach is an excellent example for any travel agency seeking to build long-term client relationships.
Here is an example for you to get a better idea:
Subject: Exclusive Travel Offers for Our Loyal Customers 
Dear [Customer Name],
At [Travel Agency Name], we appreciate your loyalty and past business. As a valued customer, we would like to offer you exclusive travel offers and discounts for your next vacation.
We understand that planning a trip can be stressful, and that’s why we’re here to help make it as easy as possible. If you’ve been considering a particular travel package or destination, we’re here to assist you every step of the way.
Additionally, we want to offer you exclusive discounts on our latest travel packages. These packages offer luxurious accommodations, exciting activities, and delicious cuisine, all at unbeatable prices.
Contact us today to take advantage of our exclusive offers, and let us help you plan your next adventure.
Best regards,
[Your Name]
[Travel Agency Name]
Upsell Additional Services
Why are follow-up emails Importance for upselling?
When you’re following up with your clients after their travel experience, their satisfaction should be your top priority. However, exploring ways to turn their one-time booking into a repeat business opportunity is also a good idea.
- Can you turn a one-time hotel booking into a frequent guest?
- A single-day tour into a multi-day excursion?
- A one-way ticket into a round-trip journey?
When sending a post-travel email to your clients, mention any additional travel services you offer. Perhaps even offer them a discount on their next booking as an incentive to choose your services again. Your ultimate goal is to provide exceptional customer service while building long-lasting client relationships.
Follow-up email examples of upselling additional travel services
Subject: [Destination] Travel Experience – Let’s Plan Your Next Adventure!
Dear [Client Name],
As a valued customer, we wanted to remind you that we offer a range of additional travel services that can take your next trip to the next level. Here are some examples:
- Guided Tours: Let us show you the best of [Destination] with our expertly crafted tours showcasing top attractions, hidden gems, and local favorites.
- Luxury Transportation: Arrive in style with our premium transportation options, including private cars, limousines, and helicopters.
- Hotel Upgrades: Upgrade your stay with our exclusive selection of hotels and resorts that offer the best amenities, views, and experiences.
- Travel Insurance: Protect your investment with our comprehensive travel insurance plans that cover everything from flight cancellations to medical emergencies.
To sweeten the deal, we would like to offer you a special discount on your next booking with us. Simply use the code [insert discount code] on your next trip with us to receive [insert discount amount or percentage].
If you have any questions about our services or want to discuss your travel plans further, please do not hesitate to contact us directly.
Thank you for choosing us as your travel partner, and we can’t wait to plan your next adventure together!
Best regards,
[Your Name]
[Your Company]
An example of how a travel agency leverages follow-up email to upsell
Frontier is an excellent case study in this regard. As a budget airline, upselling is not just a marketing tactic but a fundamental aspect of their business model, and they have honed their skills in crafting effective upsell emails. Their order confirmation email includes several upsell and cross-sell options presented as a checklist.
While these options are designed to benefit Frontier’s bottom line, they also serve the purpose of helping passengers feel more organized and prepared.
Frontier has transformed an upsell email into a valuable piece of content that offers real benefits to its customers, proving that upselling can be done in a way that adds value to the customer experience.
Final thought
In today’s competitive tourism market, it’s more important than ever to provide exceptional customer service and stand out from the crowd.
Follow-up emails are a simple but powerful way to achieve these goals and ensure the long-term success of your tourism experiences. So make sure to take the time to send personalized follow-up emails after each trip – your clients will appreciate the attention, and your business will reap the benefits.
If you’re interested in implementing effective follow-up email strategies for your business or have any questions, please don’t hesitate to contact us. Thank you for reading!
