TripAdvisor Plus and What it means for your hotel
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Are you a small hotel owner looking to boost your business in this competitive hospitality industry? Well, look no further because we have some exciting news for you! Introducing TripAdvisor Plus, the game-changing subscription service that is set to revolutionise how travellers choose their accommodations.
In this article, we will explore what TripAdvisor Plus entails and how it can help your small hotel stand out. So buckle up and get ready to discover a new world of opportunities with TripAdvisor Plus!
Why Should Small Hotels Consider Joining TripAdvisor Plus?
Smaller hotels often face challenges when competing against larger chains. However, they can overcome this by becoming a part of TripAdvisor Plus.
One of the key benefits of joining TripAdvisor Plus is increased visibility and exposure to a larger customer base. According to TripAdvisor themselves, hotels that display the Plus badge receive 20% more clicks to their property page. This is because TripAdvisor Plus members are more inclined to book directly with participating hotels.
For small hotels, this presents a great opportunity to attract new customers and keep existing ones by offering exclusive rates and benefits to these members. Moreover, participating hotels stand a better chance of winning bookings from members who have a strong desire for travel experiences.
Another perk of joining TripAdvisor Plus is the added credibility and trust that comes with being associated with a reputable platform. TripAdvisor is globally recognised as one of the most trusted travel websites, ensuring that hotels can enhance their reputation by partnering with them. By participating in the program, small hotels can leverage this reputation to build trust with potential customers.
For example, consider the case of The Inn at Hastings Park, a small boutique hotel in Lexington, Massachusetts1. After joining TripAdvisor Plus, the hotel experienced a significant increase in bookings and revenue. This success comes from TripAdvisor Plus members, who are more likely to book directly with hotels that participate in the program. As you can see, small hotels can attract new customers and retain existing ones by offering exclusive rates and benefits to these members.
How Does TripAdvisor Plus Work?
TripAdvisor Plus is a subscription-based model where travellers pay an annual fee to access exclusive discounts and perks at participating hotels. This subscription service is aimed at frequent travellers who use TripAdvisor. Here are some of the key features of TripAdvisor Plus:
Exclusive discounts and perks: TripAdvisor Plus members get access to exclusive discounts and perks at participating hotels. These can include complimentary breakfast, room upgrades, free parking, and free Wi-Fi. It’s like having a VIP pass to the best attractions in town for just $99 a year!
Enhanced visibility on TripAdvisor search results: TripAdvisor Plus properties are given dedicated badges on TripAdvisor search results. This can help them stand out from other properties and attract more bookings. Being part of this exclusive club gives your hotel enhanced visibility on TripAdvisor’s search results. Think of it as having a prime spot on the travel stage.
Increased credibility and trust: By joining TripAdvisor Plus, hotels can enhance their credibility and trust through association with a reputable platform. It’s like having a shiny medal pinned to your chest, proudly displaying your hotel’s excellence.
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Joining TripAdvisor Plus can be a fantastic opportunity for small hotels to attract new customers and boost their bookings and revenue. Take Hotel Indigo in downtown Los Angeles, for instance. In 2021, they became a part of TripAdvisor Plus and started providing exclusive discounted rates and extra perks like complimentary breakfast or room upgrades to TripAdvisor Plus members. This move proved to be a game-changer as the hotel successfully lured in new customers who were seeking unique rates and benefits at participating hotels.
The general manager happily reported a remarkable 25% surge in bookings and revenue within the very first month of joining TripAdvisor Plus. This remarkable success can be attributed to the fact that TripAdvisor Plus members tend to plan their trips well in advance, stay for longer durations, and spend more during their stay.
Practical Tips for Utilizing TripAdvisor Plus Effectively
Ready to take your hotel’s TripAdvisor Plus game to the next level? We’ve got some practical tips that will help you make the most out of this powerful platform. Let’s dive right in:
Optimising the hotel’s TripAdvisor profile with attractive visuals and detailed descriptions: The first step to utilising TripAdvisor Plus effectively is to optimise your hotel’s TripAdvisor profile. This means adding attractive visuals and detailed descriptions that showcase your hotel’s unique features and amenities. By doing so, you can increase the likelihood of travellers booking your hotel and leaving positive reviews.
Offering competitive rates and unique perks to attract TripAdvisor Plus members: Another way to utilise TripAdvisor Plus effectively is to offer competitive rates and unique perks to attract TripAdvisor Plus members. This can include complimentary breakfast, room upgrades, free parking, and free Wi-Fi. By offering these exclusive benefits to TripAdvisor Plus members, you can attract new customers and increase bookings and revenue.
Encouraging guests to leave positive reviews on TripAdvisor to boost visibility and reputation: One of the most effective ways to utilise TripAdvisor Plus is to encourage guests to leave positive reviews on TripAdvisor. This can help boost your hotel’s visibility and reputation on the platform, which can lead to more bookings and revenue. You can encourage guests to leave reviews by providing exceptional service during their stay and requesting them to leave reviews after their stay.
Take, for instance, the cosy Hillside Boutique Hotel, a small gem tucked away in a picturesque mountain town in Texas. They took their utilisation of TripAdvisor Plus to heart and put these practical tips into action. Here’s what they did:
Optimising TripAdvisor profile: Hillside Boutique Hotel revamped its profile with captivating photos showcasing its breathtaking views, stylish rooms, and inviting common areas. They also crafted detailed descriptions highlighting their personalised service and unique amenities, leaving potential guests eager to experience it.
Offering competitive rates and unique perks: Understanding the value of exclusive perks, Hillside Boutique Hotel designed an enticing package for TripAdvisor Plus members. Alongside discounted rates, they offered complimentary hiking tours through scenic trails, a relaxing spa session, and a curated local dining experience. These unique perks made their hotel stand out from the competition, capturing the attention of adventurous travellers.
Encouraging guests to leave positive reviews on TripAdvisor: The team at Hillside Boutique Hotel recognised the power of positive reviews. They ensured that every guest received personalised attention and a memorable stay. At checkout, they kindly asked guests to share their experiences on TripAdvisor, emphasising the importance of their feedback. The result? A steady stream of glowing reviews poured in, catapulting their visibility and reputation on TripAdvisor Plus.
Conclusion
Overall, TripAdvisor Plus is a game-changer for small hotels looking to increase bookings and revenue. By offering exclusive discounts and perks to TripAdvisor Plus members, optimising their TripAdvisor profile with attractive visuals and detailed descriptions, and encouraging guests to leave positive reviews on TripAdvisor, small hotels can compete with larger chains and attract new customers.
With the rise of Airbnb and similar services, small hotels face increased competition. Still, TripAdvisor Plus provides a unique opportunity to stand out. So don’t miss this opportunity to take your hotel’s performance to the next level!
