How to Choose the Perfect Website Domain Name for Your Hotel?
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Choosing a domain name for your hotel is a crucial step you’ll make as a website owner. It’s similar to your home address and helps your potential customers find your site easily and quickly. But your domain name isn’t a set of letters, it’s a representative to build your brand identity and drive traffic to your site. When people see your domain name, they’ll remember who you are.
Without a perfect domain name, you can’t expect to people simply come across your website. Lucky you, sticking to a winning domain isn’t overly complicated as people tend to think. In this post, we’ll show you how to choose the perfect website domain for your hotel, then use your newfound knowledge to reel in your potential visitors
Why is Your Website Domain Name Important?
A domain name speaks volumes about your brand and makes your site look trustworthy and credible, leaving a lasting impression on your first-time visitors. Without further ado, let’s go into detail about why your website domain name is important.
Enhance online presence and brand recognition
Having a good domain name is the perfect way to create an online presence, which can immediately instill trust in your audience. Imagine stumbling upon a website with a long, complex domain name versus a simple one, which one can you trust? A well-chosen domain name can establish credibility and give your site a competitive edge. Likewise, a domain that matches the business name can help increase recall value over time and boost brand recognition more easily.
Strengthen website visibility
It’s a wise choice to invest in a premium domain name that can influence search engine optimization and skyrocket website visibility. Search engines like Google take your domain name into consideration to decide the relevance and ranking of your websites. Adding your brand name to your domain name indicates valuable information about your site’s content. Ultimately, you can improve your chances of showing up in relevant search results, getting more organic traffic, and boosting your website visibility.
User engagement
Aligning your brand name with your domain name contributes to improving user engagement. When customers enter your brand name in the search bar, they can expect to be a hassle-free process. If your website is too difficult to navigate, customers can leave your site and user engagement will plummet. For this reason, make sure to select a good domain name with a brand name to simplify the navigation process and enhance user experience.
How to Choose the Right Website Domain Name for Your Hotel
Feel overwhelmed when selecting a good domain name? In this section, we’ll share with you how to choose the right website domain name for your hotel.
Reflect your brand and identity
Without a doubt, incorporating your hotel name or a relevant keyword in the domain name helps visitors look for your hotel more easily. A keyword-rich domain can make it clear for search engines to understand what your site is about and improve your ranking in search results.
For example, if your hotel name is “Particulier”, you can choose a domain name “particulier.com”. The best practice to find relevant keywords is the word of website niche like hotelparticulier.com.
Keep it short, simple, and easy to remember
When choosing domain names, ensure you avoid long and complicated ones. While shorter domains can be typed correctly, longer ones may lead to people mistyping. This way, the target audience easily get lost and land on the wrong site. Remember to get rid of abbreviations or acronyms, otherwise, people can be confused and hard to recall.
For instance, if your site has special characters like “-”, “_”, or doubled letters like simplotellimited.com, removing them can be a wise idea.
Consider your target audience and location
The easiest way to find targeted keywords is to include your hotel’s location when targeting a specific region or city. For example, if your hotel is located in Florida, you can add the keywords “Florida hotel” to your domain name. Other keywords related to your location include the name of the city, the neighborhood, and nearby attractions.
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Use relevant domain extensions
Sticking with popular and recognized domain extensions like “.com” is a safe bet. Many consider it a well-established, familiar, and credible extension. For example, themaritimehotel.com. Doing so can keep your competitors from getting an advantage from your reputation or confusing your customers. You also can pick country-specific extensions such as “.co.uk” or “.com.au”, which are suitable for targeting local audiences. Many multinational companies use them when creating localized content—for example, handpickedhotels.co.uk.
Dos and Don'ts in a Website Domain Name for Hotels
Dos
Do use keywords that represent your hotel’s offerings or location: Having a domain name that showcases your hotel’s offerings or location helps visitors find your site quickly. Many people consider searching for hotels that have special offers or specific amenities such as a bar, a wine, or a restaurant. If you run a hotel with wine offers, include the word “wine” in your domain. Alternatively, you can highlight your amazing location or nearby sights.
Do make it easy to spell and pronounce : Word of mouth influences 59-91% of all purchases. If you expect to grow your business, make sure your domain name is easy to spell and pronounce. This way, sharing the website address with potential customers is a piece of cake.
Take some famous companies such as Meta, Zara, and Nike as examples. These companies use only four letters for their domain name. It can be an easy-to-remember, two-word phrase like TravelInsurance.com or BestBuy.com.
Keep in mind under-15-character domain name is a wise idea to get people to remember your brand. You’ll lose traffic as longer domain names tend to have typos and misspellings, your visitors can leave the site and move on to the competitor’s one.
Don'ts
Don’t use hyphens or numbers that may confuse users : Hyphens or numbers may seem like a great way to create a good domain name. But your customers might be confused and get frustrated. Moreover, adding hyphens or numbers makes your web address difficult to memorize and type. People can find it hard to communicate via word-of-mouth. Instead of using hyphens like “travel-wine-hotel’, consider erasing them “travelwinehotel”.
Don’t infringe on trademarks or use copyrighted terms : One crucial thing in selecting a domain name is to conduct research. This way, you’re sure not to infringe on trademarks or use copyrighted terms. If not, your potential customers get overwhelmed and your site can end up with legal issues, ruining your brand’s reputation.
There are social and domain name availability checkers to use such as Namecheckr and Namechk. Trademark information from these tools helps you avoid copyright infringement.
Conclusion
Choosing a strong domain name is crucial for increasing online presence, improving brand awareness, strengthening your website visibility on search engines, and enhancing customer engagement. By investing in a well-chosen domain name, your businesses can grow better and stand out from other competitors. For this reason, website owners should strategize and plan carefully before having a domain name. We hope this article helps you successfully select the perfect domain name for your hotel to thrive in your business.
