How to create a tourism content?
Table of Contents
Discover the secrets of crafting engaging stories that inspire wanderlust and leave a lasting impact on your audience. Create a tourism content that stands out and take your business to new heights today. As tourists are getting savvier and the tourism industry is becoming more crowded, it is highly competitive among tour companies. So, how to make your business stand out from the crowd?
The majority of travelers research everything before going on a trip. Online bookings accounted for 82% of all tourism bookings in 2018.
Obviously, only being present online is not enough, the key for tour operators now is Content.
Tourism content can promote your services, draw in new customers, and establish your brand as an authority in the industry.
Now it’s time to develop tourism content that is attractive to both search engines and humans. We’ll do our best to give you a simple guide on how to create tourism content to promote your travel agency.
Without any further ado! Let’s begin now!
Identify your target audience
Your audience is the reason you are producing content. As a result, identifying and understanding your target audience is a must.
This may seem to be an easy task, but it is not. You’d be shocked how many tour operators overlook this rule and are unable to get success in their content marketing efforts.
Set up a time with your marketing team to discuss and determine your target audience. Think about: Who are your audience? Where do they come from? Their ages? They book tours online or offline? Where do they search for information? What are their problems? and so on.
With all of the information above you gather, create your buyer personas. Discuss what your target audience truly wants and show how your company stands out.
For example, a travel agency that caters to families with young children may want to create content that focuses on child-friendly destinations and activities.
When identifying your target audience, don’t forget to leverage some tools such as Google Trends. You can explore which travel-related keywords are popular now, related topics, related queries as well as trending destinations, at that time.
From here, you will plan how to include them in your content strategy.
Besides, it’s also vital to note that you can have many audiences.
But, keep in mind that your target audience should not be too vast and diverse, particularly when you just start selling tours and activities. Once you thoroughly understand who your tourist customer is and go through this stage, you will be able to develop excellent content for them.
Determine your content goals
You must first consider why you are making content, and you must continually have a specific goal for it.
Early goal-setting can help you make other changes to enhance as you create your strategy for content marketing.
How will you evaluate the effectiveness of your campaign? Is it with traffic? New bookings? Promoting your tours and activities? Social shares and engagement? Or do you simply want to share your travel experience with your current audience?
For instance, a hotel may want to produce content promoting its special amenities to set itself apart from rivals and boost bookings.
Not only for the purpose of writing. What do you want a potential customer to take from your content once they’ve digested it? Furthermore, what’s in it for you is as important.
Choose your content type and format
You can post blogs that share your travel experiences, recommend a place to visit or guide you to find cheap airline tickets, etc. It’s extremely flexible.
Images content is one of the important factors for customers to make a booking decision. You can make a photo gallery of travel services or hotels to increase your credibility.
For the travel industry, video content acts as a quick online tour in minutes. Video content is highly effective for branding and boosting authority.
Social media posts
In addition to search engines, promote your travel services on social media to drive traffic and conversion rates.
Research your destination or attraction
It would be a good place to start when asking yourself “what I might learn about this destination if I had no information about it?” That’s what exactly readers think of when reading your travel blog.
You may have been to that tourist destination, or haven’t had a chance to visit yet. Either way, you need to the destination or attraction you’re about to write about thoroughly. You need to show that you know this place very well and that your customers will not regret deciding to follow your recommendation: book a tour to that destination.
Thoroughly researching places or travel activities before you start writing will give you an overview of what you are about to write. It also helps the blog gain depth in the travel experience, impressing readers and leading them to a faster booking decision.
For example, a tour operator can investigate the cultural significance and historical background of a place to provide its customers with an informative and interesting tour. They will remain on your website longer as a result.
You should put yourself in the reader’s position when researching the destination they are going to visit and ask yourself why you should choose this tour there.
Use storytelling techniques
There is a different story behind any place. It would be best if you learned how to share an excellent story since storytelling is an effective marketing technique for tourism businesses.
As a travel services provider, you post information meant to tell readers what you are offering. However, in most cases, tourism content writing is mostly about storytelling.
A place with stories can pique the attention and curiosity of tourists who want to discover more about it. It showcases a destination in a natural way.
Ultimately, creating engaging and helpful content by using storytelling techniques may boost customer trust, raise brand awareness, and increase website conversion rates.
You can see the example above is a story about a trip to Sai Gon, Vietnam through the story of the character Philipp Laage.
The story is about Philipp’s surprised feelings when coming to Sai Gon, and experiencing Asian dishes and activities. Philipp sometimes recounts some embarrassing but unforgettable cultural stories.
You may even know every one of the stories or history in a place off-by-heart; all you need to do is write them. If you work as a tour guide, you may even know every one of those tales off-by-heart; all you need to do is record them.
Write about local cuisine, secret sights, architecture, historical events, and so on. Tell visitors how fascinating a place or activity is
Also, if you want to make your destination or activities more alluring, you can always include facts. Do not, however, get carried away and make everything up.
There may sometimes be a more effective way of communication. Not all piece of information needs to be written.
A picture is worth a thousand words!
It may often be far more helpful than writing things down to show readers a visual of destinations, attractions, and experiences such as photos, videos, and infographics.
As a tour operator, you have the chance to easily include stunning photographs from the places you are writing about. Furthermore, showing tourists something visually helps them remember it longer.
Optimize for search engines
While producing travel-related content, writers are aware that they are communicating with actual people, not computers.
But that doesn’t mean you ignore the importance of search engine optimization.
Your blog must be first visible to readers for them to read it. This is the time when you need to optimize for search engines so that your content can rank higher on the search result page.
Some of the search engine optimization techniques you can consider are using relevant keywords, meta descriptions, and alt tags. In these ways, you can improve visibility and attract more website visitors.
When it comes to keywords, it is crucial to write content that incorporates them. To improve the ranking of your content, you should use a variety of free keyword research tools.
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Promote your content
Sounds all done, right? No!
All your effort may be useless if your content doesn’t reach readers. Now it’s time to promote your tourism content to reach a wider audience.
You can spread your content on social media (Facebook, Twitter, Instagram, Tiktok, etc.) to let the world know you have created fresh content. Be unique and consider how to benefit your audience.
Another powerful way to promote your tourism content is to use paid advertising to help increase visibility and engagement.
Besides, don’t dismiss the celebrity influence these days, how about collaborating with influencers to share a travel activity offered by your travel agent?
A strong content strategy should come first for any successful travel website. Consist of practical experience, blog entries, recommended itineraries, and testimonials in your content to ensure that it paints a full image of your brand story.
It’s all about the long game in content marketing. Ensure that your content is of top quality and value. And you will win. However, it takes time.
Now, have you already know how to create tourism content? So, time to blog!
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