How to Find the Best Travel Hashtags on Instagram?
Table of Contents
Now, Instagram and traveling go together. On this social media site, a lot of influencers and bloggers share their unique ways of living and travel tips. Through hashtags #, Instagram users can easily find travel-related pictures that excite and inspire them. So, find the best travel hashtags on instagram are an important part of selling travel on Instagram. They have become the best way to improve your travel business’s online visibility and engagement.
But it’s harder than ever to stand out on Instagram, even if you have the best trip hashtags. Now is the time to learn how to make the most of Instagram’s best travel hashtags.
Understanding the Power of Hashtags on Instagram
Let’s first comprehend the idea behind hashtags and how they function on Instagram to get the most advantage from them.
Basically, hashtagging on Instagram is a way to classify and categorize your content. Additionally, Instagram’s algorithm uses them as a guide to suggest your posts to other users it believes may be highly interested.
For example, a user searches for the hashtag #singaporetrip looking for something interesting when planning his upcoming trip.
You as a Singapore tour provider can use that hashtag with a stunning photo of Garden By The Bay in Singapore. The user will then come across your shimmering photo and choose to follow your Instagram account.
As such, using hashtags has been one of the most effective ways to bolster brand engagement in real-time. Hashtags can increase engagement on posts by over 12% over those without them.
Moreover, travel operators can use hashtags to gain more awareness on social media, boost engaging content, and build a reputation online.
Importantly, using relevant hashtags (or keywords) on posts also helps you target specific niches and reach a wider audience on Instagram.
Additionally, you may use them to create communities, find user-generated content (UGC), and so on.
That means that if you utilize the most appropriate and relevant hashtags for your travel agency, your audience will be able to use branded hashtags to share their positive experiences using your travel services as a way to promote your brand.
Identifying the Best Travel Hashtags for Your Business
Keep in mind that owning an Instagram account with over 100K followers doesn’t mean they are all interested in your travel activities or actively engaged with your content.
Furthermore, hashtagging as much as possible is actually ineffective if they don’t reach your target audience. At this point, you need to create hashtags that are relevant to your brand.
To start, decide which hashtags would work best for your travel brand.
Research popular hashtags
Consider what your target audience is most likely to be looking for as a good place to start.
Let’s imagine you want to promote your Singapore tour. You can hashtag #exploresingapore. Yet, you may then see there is a bit too much competition here. Therefore, you should look for relevant hashtags for that one.
To do this, open your Instagram feed and enter “Singapore” in the search bar. This will provide a drop-down menu with more related hashtags for that search keyword along with how many posts have used each one.
In addition, you can also come across popular hashtags in the list of hashtags that you follow.
Analyze competitors
You may use hashtags to analyze your social media voice. It’s likely that you and your competitors may use similar hashtags, particularly if they are local and industry-specific.
In a perfect share-of-voice scenario, most of those hashtag search results would include your postings and the ones that your customers have tagged.
To gain content ideas and learn where your brand could be lacking in comparison to competitor content, you can also look at posts with your relevant hashtags.
Use hashtag tools
You can get the ideal mix of hashtags for each of your posts using one of the various Instagram hashtag generator tools out there. For example, Influencer Marketing Hub Instagram Hashtag Generator, All Hashtag, Ritetag, and so on
Mix popular and niche hashtags
Using niche hashtags can help you reach a very specific audience and increase the level of engagement on your Instagram account.
However, niche hashtags do not always achieve the highest number of posts and interest. You can mix them with popular big-size hashtags to increase impressions
Let’s see if the hashtag #ocean gets over 80M posts which are highly competitive. It’s much better to mix with #oceanfishing #oceananimals which are more specific if you’re advertising a fishing tour
Creating a Hashtag Strategy for Your Travel Business
You will post hundreds or even thousands of posts on your Instagram account. And you definitely don’t want to use the same old hashtags on every post.
You can make the most of your hashtagging efforts by developing a well-thought-out hashtag strategy for your travel business.
Identify target hashtags
It’s a good idea to think about the many hashtag types you may use before choosing ones for your posts. This will ensure that your hashtag approach covers all the necessary bases.
There are five main types of hashtags to consider:
- Location-based hashtag: such as #FortCanningPark or #MarinaBaySand
- Branded hashtags: For campaigns or events, such as #Travelgram
- Industry hashtags: tell your niches, such as #FamilyVacation or#DestinationWedding
- Community-focused hashtags: To help your community come together, such as #AroundTheGlobe or #TravelWithUs
- Descriptive hashtags: tell the topic of your post such as #GoExploreForest or #OceanFishingTime.
After determining which destination or activities you’re about to promote, create a list of potential hashtags.
Instagram advises users to include 3-5 hashtags per post while you can add up to 30. Fewer hashtags mean more reliable self-categorization. Yet, don’t be afraid of adding 10 hashtags as long as all of them are relevant.
Create branded hashtags
It might be hard to get a big audience to notice your brand at first, but if you mix it with other high-volume hashtags, your audience will detect a connection. Gradually, your unique brand hashtag has become a symbol of your travel agency.
Think about which hashtag would make your business stand out. Make it catchy, succinct, and relevant to your business. Make everyone curious about it!
The above example is about a destination called the Museum of Ice Cream in Singapore. To distinguish between the branches in Shanghai and San Francisco, the business creates the hashtag #museumicecreamsg. This will also specify the location mentioned in hashtags
Best Practices for Using Hashtags on Instagram
Mix hashtags in your posts and comments
Finding hashtags is just half of the work. For the rest of the work, you need to figure out how to include them in your Instagram posts, stories, and reels.
Instagram has stated that hashtags work well in both the post description and the comments, so you can choose where to use them.
Use local hashtags
This is a great way to connect with audiences near you. You can also mark posts and Stories with localization.
Let’s take the example of your trip being in Singapore. Use location-specific hashtags like #VisitSingapore or #Singaporeguide to advertise your tour company to visitors.
Instagram may serve as a source of travel inspiration for people who are already on the road or are making vacation plans. They could find a photograph from your trip by clicking on these hashtags and adding it to their list of things to do.
Avoid hashtag overuse
If you publish frequently, be sure to switch up your hashtags, but always keep them as relevant and trending as you can. It may be difficult but remember that the algorithm for Instagram will identify you as a spammer or not whenever you post.
Use hashtag challenges to encourage your followers to use your hashtags
By specifically asking that your followers and potential customers include hashtags in their postings or making trending challenges to spread your hashtags, you can stir up your community of followers and create a marketing campaign with UGC.
You can include small incentives for people who post with your hashtags. This will encourage existing followers to use your hashtags more, thus increasing the visibility of your content.
Collaborate with influencers to boost reach and engagement
Influencers start trends. It’s a fact. They frequently make or use hashtags that are relevant to everyone in any niche.
So why don’t you see what hashtags they use or get in touch with them directly to collaborate?
Tracking and Analyzing Hashtag Performance
As you see, hashtags have become a key part of marketing your business on Instagram. Therefore, you need to track and analyze their performance to know whether or not your strategy is effective.
You can measure the effectiveness by using Instagram hashtag analytics tools. However, it will only provide you with a limited report on things like how many people are using the hashtag.
You can learn more about each hashtag’s effectiveness through
- Engagement
- Exposure
- Brand awareness
- Customer insights
Additionally, you may use third-party tools to get better information about the effectiveness of hashtags on Instagram.
For example, you can take a look at Instagram Hashtag Analytics from Influencer Marketing Hub
In addition, there are many tracking tools you can take into consideration:
- All-hashtag.com
- Brand24
- Seek Metrics
- Webstagram
- HashTracking
- Socialinsider
- Hashtagify
- BrandMentions
- Digimind
- Social Searcher
Attention social media marketers and business owners! Are you struggling to track and analyze the performance of your hashtags? Look no further! We have the ultimate solution for you. Discover how to effectively track and analyze hashtag performance using the powerful TravelerWP WordPress booking engine theme. Take control of your social media strategy and unlock the secrets to maximizing your hashtag impact. Gain insights, measure engagement, and make data-driven decisions that will skyrocket your online presence.
Don’t let your hashtags go unnoticed – harness their potential and reach a wider audience.
Staying Updated with Travel Hashtag Trends
Since Instagram’s algorithm is subject to change over time.
You should thus keep up with any new Instagram regulations.
Additionally, keeping an eye on topic-related trending hashtags aids in the content’s exposure to a wider audience. But how to find trending hashtags?
Look up trending travel trends on Instagram's Explore Page
From the Instagram Explore page, you can see some of the top posts that are recognized as performing well with Instagram’s algorithm. Be sure to note the different hashtags being used and whether they might be relevant to your content or even becoming trending soon.
Check Instagram hashtags with Instagram's tag search tool
Post volume is a crucial indicator to consider when trying to choose the top trending hashtags.
Chances are good that the millions of postings using the same hashtag will drown out your post. However, if a hashtag has only a small number of posts, it’s probable that nobody is looking for it.
Follow travel influencers
As we said, influencers set trends. Suddenly one day there will be a particularly interesting (or very strange) discovery travel trend with hashtags of the influencer.
That will probably create a big wave for online marketing campaigns with hashtags that you cannot ignore.
Conclusion
Have you got a list of the best travel hashtags for Instagram marketing strategies? It’s great but don’t forget that there are other aspects of Instagram that you should have down pat. Put your energy into producing high-quality photos, videos, stories, and Reels, then mix them with engaging hashtags.
