How to get a Tripadvisor widget?
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If you’re in the travel industry, you know how important having a good online presence is. You want to attract more customers, showcase your services, and build trust and credibility.
One way is to use Tripadvisor widgets on your website. Tripadvisor widgets are small snippets of code that bring dynamic content from Tripadvisor to your website.
Tripadvisor widgets can display your latest reviews, ratings, photos, awards, and more. They can also encourage visitors to write reviews or link to your Tripadvisor page. Hence, they will help boost your reputation and increase your visibility.
Sounds awesome, right?
But how do you get a Tripadvisor widget for your website? Well, that’s what this article is all about. Read on to learn how to get a Tripadvisor widget in simple steps!
Who Can Use Tripadvisor Widgets?
You might be wondering if you can use Tripadvisor widgets on your website. After all, they sound amazing.
Well, the good news is that any Tripadvisor listing classified as accommodation, restaurant, or destination can get access to widgets. You don’t have to be the business owner or an official representative to use widgets on your website.
However, there are a few requirements for the websites that host these widgets.
According to Tripadvisor, the websites that host their widgets must:
- Be relevant to the Tripadvisor listing and provide useful information to travelers
- Not contain any offensive, obscene, or illegal content
- Not promote any products or services that compete with Tripadvisor
- Not interfere with the functionality or appearance of the widgets
- Not modify or alter the widgets in any way
Available Widgets Through the Tripadvisor Widget Center
Now that you know who can use Tripadvisor widgets and the requirements for hosting them, you might be curious about what kind of widgets are available. Well, there are many options, depending on your business type and goals.
Below are the 2 most popular widgets in the Tripadvisor Widget Center. You can search for your business name and see what widgets are available.
Widgets for Businesses
If you have a Tripadvisor listing classified as accommodation or restaurant, you can use these widgets to showcase your business and encourage more customer reviews. Here are some examples of widgets for businesses:
1.Awards & Praise widget: This widget lets you highlight any awards or recognition your travel business has received from Tripadvisor, such as Travelers’ Choice, Certificate of Excellence, or GreenLeaders badges. You can also display your overall rating, ranking, and number of reviews. This widget can help boost your credibility and attract more customers looking for quality services.
For example, you can share customer testimonials that mention specific awards, such as “We stayed at this hotel because it won the Travelers’ Choice award, and we were not disappointed!” or “This restaurant deserves the Certificate of Excellence for its amazing food and service!”
2. Display Reviews widget: This widget lets you display your latest reviews from Tripadvisor on your website in various styles. You can choose from different layouts, such as horizontal, vertical, or carousel. You can also customize the widget’s size, color, and language. This widget can help you build trust with potential customers by showing them what other travelers have to say about your business.
For example, you can choose a widget layout that complements your website design and display a mix of positive reviews highlighting different aspects of your business, such as location, amenities, staff, etc.
3. Collect Reviews widget: This widget encourages your customers to leave reviews on Tripadvisor by offering incentives, such as discounts, coupons, or freebies. You can also link to your Tripadvisor page or use a QR code to make it easier for them to write reviews. This widget can help you increase your review count and improve your ranking on Tripadvisor.
For example, you can offer a 10% off coupon for your next booking or a free dessert for writing a review on Tripadvisor. You can also use the widget to collect feedback and improve your travel services based on customer suggestions.
Widgets for Destinations
If you have a Tripadvisor listing classified as a destination, such as a city, region, or country, you can use these widgets to promote your destination and inspire more travelers. Here are some examples of widgets for destinations:
1.Social Media Button widget: This widget lets you integrate social media sharing buttons on your website to amplify positive reviews from Tripadvisor. You can choose from platforms like Facebook, Twitter, Pinterest, or WhatsApp. You can also customize the size and color of the buttons. This widget can help you increase your social media presence and reach more potential customers interested in your destination.
For example, you can encourage travelers to share their experiences on social platforms by using hashtags or tagging your destination page.
2. Read Reviews widget: This widget lets you place a button on your website that links to your Tripadvisor page, where visitors can read more reviews about your destination. You can customize the text and color of the button. This widget can help you drive more traffic to your Tripadvisor page and generate more interest in your destination.
For example, you can place the widget on high-traffic pages on your website, such as a homepage or blog post, and gather the most impactful reviews that showcase the best features of your destination, such as attractions, culture, cuisine, etc.
Widgets for Increasing Reviews and Customer Engagement
As you can see, many widgets for your travel website can help you showcase your Tripadvisor listing and encourage more reviews from your customers. However, some widgets are more effective in increasing reviews and customer engagement.
Let’s explore our recommendation for the best widgets:
Rating Widget
The rating widget is one of the simplest yet most powerful widgets you can use on your travel website. It displays your travel business’s overall rating on Tripadvisor based on the average of all your reviews.
It also shows your number of reviews and a link to your Tripadvisor page. This widget can help you showcase your travel business’s high rating prominently on your website and impress potential customers looking for quality services.
You can highlight specific aspects of your travel business in the rating widget, such as service, cleanliness, value, etc. This can help you demonstrate your strengths and differentiate yourself from competitors.
Rated on Tripadvisor Badges
The rated on Tripadvisor badges are another simple yet effective way to display your travel business’s rating on Tripadvisor. They are small icons that show your overall rating in a star format, along with the text “Rated on Tripadvisor”. These badges can help you establish credibility and trust with potential customers seeking reliable services.
You can choose the appropriate badge based on your travel business’s overall rating, such as Excellent (4.5-5 stars), Very Good (4-4.5 stars), Average (3-4 stars), etc. You can also display the badge on your homepage or other prominent places on your website to quickly catch visitors’ attention.
Rave Review Widgets
The rave review widgets are a great way to showcase positive reviews from Tripadvisor on your travel website. They display one or more customer reviews in a quote format, along with their names, ratings, and dates. These widgets can help you inspire confidence and loyalty in potential customers who are looking for authentic experiences.
You can update the widget regularly to showcase recent positive reviews that reflect your current performance and customer satisfaction. You can also use captivating widget testimonials highlighting the benefits or outcomes of using your travel services, such as “This was the best vacation ever!” or “I highly recommend this tour guide!”
Review Snippet Widget
The review snippet widget is another way to display positive reviews from Tripadvisor on your travel website. It displays a short excerpt from one of your reviews in a banner format, along with a link to read more reviews or write a review. This widget can help you attract interest and curiosity from potential customers looking for more information about your travel services.
You can customize the widget to match your travel website’s visual branding and create a consistent look and feel. You can also include snippets from reviews highlighting unique features or experiences that set you apart, such as “The view from the hotel room was breathtaking!” or “The food tour was a culinary adventure!”
Write-A-Review Widgets
The write-a-review widgets are a must-have for any travel website that wants to increase reviews and customer engagement. They display a button or a form that invites visitors to write a review on Tripadvisor about their experience with your travel business. These widgets can encourage more customer feedback and testimonials using your travel services.
You can place the widget strategically after customers have completed a positive experience with your travel business, such as after booking confirmation, checkout, or thank-you page. You can also offer guidance on the review-writing process to encourage more detailed feedback, such as asking specific questions or providing examples of what to write.
How to add Tripadvisor Widgets to your website?
You’ve learned about the benefits and types of Tripadvisor widgets for your travel website. Now, you can add them to your website and enjoy their advantages.
Just follow these 6 simple steps, and you’ll have a Tripadvisor widget in no time:
Step 1: Go to the Tripadvisor Widget Center. This is where you can find all the widgets available for your travel business. You can also see how they look and work before you add them to your website.
Step 2: Enter your business name in the search box and select the correct entry from the list that appears. You’ll be directed to the Widgets for your Website page for your business. Here, you can see all the widgets you can use on your website, organized by categories.
Step 3: Choose the widget you want to add to your website. You can browse through the categories and see the different options for each widget. You can also preview the widget’s look on your website by clicking the View button.
Step 4: Copy the code from the box below the widget. You need to paste this code into your website’s HTML code. Ensure you copy the entire code and don’t change anything.
Step 5: Paste the code into your website’s HTML code where you want the widget to appear.
Step 6: Save and publish your changes on your website.
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Conclusion
Tripadvisor widgets are a powerful tool for any travel website that wants to boost its online presence, reputation, and business. They come in various types and styles to suit your needs and preferences. You can find them in the Tripadvisor Widget Center and add them to your website in simple steps.
