How To Effectively Use Video Marketing To Promote Travel Agency Website (2023)
Getting the attention of your dream customers at the very beginning of their trip planning is a very important task. Video marketing is a powerful way for travel and tourism brands to show off the amazing experiences they have to offer. It also gives them the ability to tell stories that build trust, connect with their audience, and ultimately lead to more bookings.
Influencers on platforms like Instagram, Facebook, Pinterest, and TikTok saw a huge 84% rise in engagement with travel content in 2021, and this trend is only going to get stronger. Videos are still the best way to market travel and go viral, so tourism brands that want to stand out and do well need to use this medium.
Imagine being transported back to a dreamy place in a matter of seconds or discovering about an interesting tour or team through an interesting video. That’s why video marketing in travel works so well.
There’s no doubt that video should be a big part of your marketing strategy. It can help you tell the unique story of your brand and boost click-through and conversion rates.
So, if you’ve been thinking about how to use video marketing to promote travel agency website, this guide is for you! We’ll show you how video marketing can be a powerful way to drive traffic and get leads, and give you some tips on how to get started.
Engage your audience with an “About me” video
Well, customers want more than just good service, so they want to feel like they have a deeper connection with a business. Your “About Me” page may already be a popular place to go, but why stop there? Your tour operator can bring a whole new level of fun and personality to the table with a great “About Me” video. By showing the human side of your brand, you create an unbeatable connection with potential customers.
Bonus Tips?
To create a promotional video that hits the mark, keep these tips in mind:
- Put a face to your brand. This is your moment to shine! Showcase your own face, voice, and personality to build trust and credibility with your audience.
- Keep it short and sweet. Your promotional video should be under two minutes – because who has time for anything more?
- Make your mark by highlighting what makes you and your brand special. Your unique value proposition sets you apart and is worth shouting about.
- Have some fun! Include three fun facts about your company’s employees or your travel agency. Whether it’s previous client experiences, hobbies, or even your pets – let your audience get to know the real you.
- End with a bang! A clear call to action lets viewers know what’s next. Whether it’s to book a trip or follow you on social media, make sure they leave feeling inspired.
And remember, your promotional video can be used anywhere – your website, landing page, emails, social media, and more!
Special promotional video
Do you want to get the attention of new clients or give your current clients something they can’t refuse? Fear of missing out is a great way to turn leads into sales, and promotional videos are a great way to do this. They are a fun way to keep your audience on the edge of their seats, whether they are limited-time offers or new deals.
That’s how things work for the 92% of customers who are always looking for the best deals. And that’s also what makes a travel agency stand out: they can offer discounts on car rentals, room rates, and last-minute deals that can change your life. By showing these hard-to-resist deals on social media all the time, you’ll not only get people talking, but you’ll also get to know your customers better and build brand awareness and loyalty.
Bonus Tips?
Follow these tips to create promotional videos that pack a punch:
- Grab attention with catchy sound bites and titles: These elements are like a magnet, drawing in viewers and keeping them engaged with your message. And a snappy sound bite can be a memorable quote or phrase that summarizes your brand’s message, while a creative and attention-grabbing title can entice viewers to hit play and discover more. Once you have combined, these elements create a powerful first impression that sets the tone for your entire video.
- Stay focused on your goal: If you’re introducing a new deal, make sure to highlight the benefits for your customers and set a deadline for the promotion. Your video should be 60 to 90 seconds long.
- Don’t be a one-hit-wonder: Instead of posting the same video repeatedly, switch things up by creating multiple versions of your promo videos.
- End with a powerful call to action: Encourage your audience to take action and make the most of your promotions such as “Travel Now,” “Escape to the Paradise”,…
Destination-Specific Videos
As a trusted travel service provider, it’s your job to show how knowledgeable you are about the places you sell. And what better way to do that than to share unique insights and information about the places where your agency works?
The goal of travel guide videos is to answer the most important questions that every traveler has, from the must-see sights, activities, and experiences to the best restaurants and cultural hotspots.
These guides give travelers a lot of information about a country. They include information about its culture, currency, and language. And for those who want a more unique experience, you could make guides for specific groups like couples, LGBTQ+ travelers, or students.
Not only do these travel guides give useful information to people who are planning their next trip, but they also work well as a way to attract and engage people who are interested in going to a certain place. So, don’t be afraid to show off your knowledge and share insider tips through interesting travel guide videos.
It’s not enough to know the basics. Let’s go deeper and find out what makes destination-specific videos so powerful with these must-read tips.
Bonus Tips?
Creating the perfect travel guide video is an art form, and it all starts with putting yourself in the shoes of your ideal viewer.
Tip #1: Think about who your ideal audience is and what they want in a travel destination. Are they weekend warriors on the lookout for places to surf and trails to hike? Or are they young, risk-taking travelers who want to find the best places for nightlife and culture? By making your guide fit the needs of the people you want to read it, you can capture their interest and imagination.
Tip #2: When it comes to social media, make sure your guides are short, sweet, and catchy. Aim for 30–60 seconds for platforms like Instagram, Facebook, and TikTok, and focus on the most interesting and unique parts of the destination. And if you have more to say, make a longer video to use as a teaser on YouTube.
Tip #3: To make a good travel guide video, you need a keen eye for details and a love of telling stories. You might want to break up your guides into smaller, more manageable pieces to make the information easier to understand and more interesting.
For instance, one video could be about the place, another about planning the trip, a third about the best food in the area, and a fourth about the cost.
Tip #4: And last but not least, don’t forget about search engine optimization! By optimizing your destination videos, you’ll drive more traffic to your business and increase views over time, ensuring that your passion for travel and storytelling reaches a wider audience.
Customer Testimonial Videos
Reviewing video from happy customers are more than just words on a page; they show how happy they are with your travel services and how much they appreciate them.
In the travel business, you can’t underestimate the power of good word of mouth. Studies from TripAdvisor show that travel reviews affect an amazing 80% of travelers, and that almost half of them won’t book a hotel or Airbnb without first reading reviews.
Customer testimonials are a powerful way to connect with new prospects on an emotional level by using the voices of your happiest customers. So, when you make testimonial videos, you should try to keep them between 1 and 2 minutes long.
Here’s an example of a Welcome to Travel customer testimonial video about “what our customers really thought about our 8-day Welcome To Travel: Melbourne tour.”
Also, don’t forget to ask your customers why they chose your services and what made them so happy with the experience. This gives your testimonial videos an even more personal touch and more value.
And most importantly, think about filming testimonials on a smartphone or tablet to make people feel comfortable and relax. This lets you record not only what they say, but also photos and videos that show how happy they are.
Live Streaming Videos
Live streaming videos are the heartbeat of modern communication. They are a fun and immersive way to connect with your audience in real time. Live streaming is a powerful tool that can bring your travel agency to life. Whether you use it for webinars, Q&A sessions, or virtual tours, it can show off your expertise and captivate potential customers.
Here are some tips to help you make live-streamed events that are interesting and have an impact:
- Set clear goals for your live stream, like educating, entertaining, or persuading.
- Choose a platform that fits with your goals and has the features you need, like the ability to share your screen, take live polls, or ask and answer questions.
- Plan your content ahead of time, but be open to feedback and questions from your audience in real time.
- Spend money on good equipment, lighting, and sound to improve the viewing experience.
So, you’ve made the clever choice to live stream your travel services, and you’re ready to take the stage! But being set up isn’t enough to really shine and keep your audience’s attention. It’s about giving your best performance during the live stream.
Now is the perfect time to give your tour operator these extra tips to make sure your live stream is a success and leaves your audience with a lasting impression:
- Invite people to ask questions and give you feedback.
- Tell people what they need to know about your services and destinations and how they can help them.
- Give people who watch your live stream special deals or discounts.
- Use polls and quizzes in real time to keep people interested and involved.
Need some more ideas? Here’s another travel agency that uses live-streaming videos effectively to make more sales in real time:
When Klook launched a live-streaming feature that works on mobile devices, it was a big deal for the travel industry. The Hong Kong-based startup changed the way people travel by giving them special discount codes for breathtaking tours, delicious restaurants, and once-in-a-lifetime experiences. As soon as the deals went live-stream, they sold out in minutes, leaving customers wanting more.
During a Skift Forum Asia event, Eric Gnock Fah, COO and Co-Founder of Klook, talked about the success of their live stream events. He said that viewers were so excited that they had over 350,000 interactions in just one hour! The results were shocking: Klook’s sales of the experiences they were showing off went up by four times.
It’s clear that Klook’s creative use of live streaming is enticing customers and getting them to book their next trip. Klook is one of the most important companies changing the travel industry because they want to give people unique and unforgettable experiences.
Explainer Videos
Imagine the excitement of getting the urge to travel, the thrill of going to new places, and the pleasure of learning about other cultures. Now think about being the person who helps other people make those memories come true.
That is the magic of travel and the power of the internet in the digital age. And what better way to share that magic and promote your travel or hospitality business than with a captivating explainer video that explains your services, shows off your expertise, and convinces potential customers to book their next adventure with you?
Explainer videos are like a magic wand for telling stories that make your travel agency’s services come to life. They are a simple but effective way to teach, inform, and engage potential customers about the value and benefits of your products and services.
So, if you want to know how to make an explainer video that shows off your agency’s services, how they work, and how they can help the customer, here are some tips to get you started:
- Keep it simple, use easy-to-understand language and visuals to explain your services and how they work.
- Focus on the benefits, not just the features, and make sure your video answers the question “What’s in it for me?”
- Use humor, emotional appeals, and engaging visuals to make your video memorable and engaging.
- Test your video with your target audience to get their feedback and make improvements.
As you can see in the video below, the Tourbuds video has visually stunning content that really captures the joy and excitement of a happy traveler. It also has a compelling call-to-action that makes people want to do something.
Influencer Marketing
We all know that influencer marketing is a powerful tool that can help you reach new audiences and promote the services of your travel agency in a way that feels real and natural. Your tourism business can work with travel influencers who share your values and connect with the people you want to reach.
And you know what? This is a great chance to use their influence and credibility to make people talk about your products and services.
Here are some ways to work with people who have a lot of influence in the travel industry and put them in videos that promote your agency’s services:
- Identify travel influencers who are a good fit for your brand and target audience.
- Reach out to them with a clear and compelling proposition, explaining how you can work together to create value for both of you.
- Agree on the scope, format, and compensation for the collaboration, and ensure that you both have a clear understanding of the objectives and expectations.
- And finally, create engaging and visually appealing videos that showcase the influencer’s experience and testimonials about your agency’s services.
Then, when your video with the influencer is done and ready to be shown to the world, you can move on to the next step. Now it’s time to let the power out by posting it on social media and your travel website and inviting a new audience to check out the amazing services your agency has to offer.
But wait, it’s not as easy as just posting a video and watching it go viral. This can be a hard and difficult trip. But don’t be afraid, because the key to success is close by. With these best practices, you’ll be ready to take on the challenge and make the most of your influencer marketing campaign, taking it to new heights and leaving a lasting impression.
- Use relevant hashtags and keywords to make your videos discoverable by your target audience.
- Collaborate with another influencer to cross-promote the videos and reach a wider audience.
- Track and measure the engagement, reach, and conversions generated by the videos, and you can leverage these insights to improve your influencer marketing strategy.
Booking.com is a good example of a travel agency that has worked well with an influencer. They teamed up with a well-known travel influencer who had a big, active social media following. The influencer made a series of videos to show how the agency’s services, such as personalized itineraries, 24/7 support, and exclusive experiences, worked for her. The videos were shared on social media and the agency’s website, which got the influencer’s followers excited and talking.
As a result, it’s no surprise that bookings went up and a new group of people became much more familiar with the brand and loyal to it.
Optimizing for SEO
Optimizing the videos on your travel agency’s website for search engines is a must if you want to attract potential customers who are looking for travel-related information.
Recent studies show that more than 60% of people start their search for goods and services on a search engine. By making your videos search engine friendly, you can get an average of 10–15% more people to visit your website and get more leads for your business.
- Choose a descriptive and keyword-rich title that accurately reflects the content of the video and appeals to your target audience.
- Write a compelling and informative description that includes relevant keywords, links, and calls to action.
- Use relevant and popular keywords in the video’s tags to help search engines understand the content of the video and rank it higher in the search results.
Congratulations! You’ve already taken the first step toward improving your online presence by making sure your videos are search engine-friendly, but you still have a long way to go.
By using these tips and making sure your videos reach the people who need to see and hear about your travel agency’s services, you can take your online success to new heights.
- Embed your videos on your website and optimized the embed code for SEO.
- Share your videos on social media and other relevant platforms to increase their reach and engagement.
- Collaborate with other travel-related websites and influencers to cross-promote your videos and reach a wider audience.
Final thoughts
With consumers increasingly relying on online video for information and entertainment, video marketing has become an effective way to showcase your travel agency’s services, build brand awareness, and connect with potential customers.
A successful video marketing strategy includes creating engaging and informative explainer videos, utilizing live streaming events, collaborating with influencers, optimizing your videos for search engines, and effectively sharing your videos on your website and social media channels.
By incorporating these key elements into your video marketing strategy, you can effectively promote your travel agency and reach a wider audience. Moreover, with the right approach, video marketing can be a powerful tool for growing your business and generating more bookings for your travel agency.
If you have any other questions or concerns about this topic, please contact us anytime at Traveler
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