Video Testimonials: A Game-Changer to Market Your Tour Business in 2023
In the digital age we live in now, tour companies need to use video content marketing to show off what they have to offer and bring in new customers. Video testimonials have become a very effective way to market because of the power of visual storytelling and the impact of first-hand experiences.
A study by Oberlo found that almost 90% of people look for reviews and recommendations before they buy something. So, if you give potential customers a glimpse into the real experiences of your happy customers, you can build credibility, build trust, and make your tour company stand out from the competition.
Whether you’re going after business-to-business or business-to-consumer clients, video testimonials can be a powerful way to get more sales and grow your business.
So, if you want to improve the image of your travel agency and reach more people, think about adding video testimonials to your marketing plan. Let your happy customers do the talking, and your tour company will do well.
Identify happy customers
In order to make a powerful video review, the first thing you need to do is find customers who are passionate about your travel product or service. These customers are your brand ambassadors, and their positive reviews will help your reputation grow and bring in new customers.
In order to make a powerful video review, the first thing you need to do is find customers who are passionate about your travel product or service. These customers are your brand ambassadors, and their positive reviews will help your reputation grow and bring in new customers.
It’s easy to find these brand ambassadors—just look for ways to connect with customers. In a start-up or service business, this can be a regular part of your work.
And if you work for a larger tour company, you can find customer-facing teams like sales or support and set up a way to collect video testimonials from your most happy customers on a regular basis.
With their help, you can show off the value of your travel brand and show how it helps the people who use it. Give your brand ambassadors the chance to tell the story of your brand, and watch how well it goes over with your target audience.
As was said above, it may be easier than you think to find customers who will say nice things about your brand. Just look in the right places. Here are a few starting points:
When collecting net promoter scores
Set up a system that notifies you of customers who give you a score of 9 or 10, and ask them for a video testimonial. These customers have already told you how happy they are with your tour agency, so they are likely to be willing to tell others about their positive experiences.
When customers first sign up and buy your travel product
Even though it might seem strange, asking for a testimonial right after a customer signs up or makes a purchase can be a great idea.
At this point, customers are often excited and full of energy, which can make for a valuable and interesting video testimonial. Just make sure to ask different questions than an experienced customer would. Ask them questions about what they’re excited about, what they expect, and what they’re looking forward to.
When You Receive Positive Feedback on Social Media
If a customer takes the time to give you positive feedback that you didn’t ask for on social media, ask for a video testimonial. Customers who are willing to write a review with text or photos and tag you on social media are likely to be just as willing to make a video testimonial for you.
Outline video testimonials
Even though you want the customer to write the testimonial in their own words, don’t leave them to figure it out on their own. Get to know how your customer uses your product by working with them. So, when you’re filming, you can be smarter about the questions you ask.
Here’s how to help you and your customers create video testimonials that are both authentic and effective:
1.Understand their experience: Take the time to understand how your customers use your travel products or services. This will allow you to ask the right questions during filming, ensuring that their experiences are captured in their own words.
2.Prepare a question guide: Create a list of questions that you’ll ask during the testimonial filming. This guide should include questions that will help your customers highlight their experiences and the benefits they received from using your travel products or services.
Some examples of questions that can be asked during a video testimonial include the following:
What was your experience with the travel agency like?
– What made you choose their travel services over others?
– What was your favorite part of your travel experience?
– How did the travel agency make your trip more enjoyable or convenient?
– Would you recommend the travel agency to others and why?
3. Highlight key points: While the questions don’t have to be included in the final video, make sure to highlight the key points that your customer covers in their answers. This could include the reasons they chose your company, how your product has impacted their travels, or the benefits they’ve received.
Film and edit the video testimonials
Quality is the most important thing when it comes to filming your travel customer testimonial. And, of course, quality is more important than quantity. This is true not just in the travel niche, but in all parts of life. Video testimonials are the same. A good video doesn’t have to be long or hard to understand to be good.
This video testimonial is a great example of how the most polished and effective videos are often the simplest ones.
Also, a well-made video can have a big effect on your marketing, so it’s important to think carefully about the different ways you can make one.
One option is to hire a professional agency to do the work. This can lead to a high-quality video that is made quickly, but finding the right agency can be expensive and take a lot of time.
On the other hand, if you make the video yourself, you have full creative control and can edit it however you want. But if you choose this option, you’ll need to buy equipment like a camera, tripod, microphone, lighting, and video editing software. You’ll also need to know how to make videos.
In the end, whether you outsource or do it yourself will depend on your budget, how much time you have, and how technical you are. If you decide to film it yourself, you might want to think about hiring a company for extra help and knowledge.
Publish and promote your video testimonials
Sharing your high-quality video testimonial with the people you want to reach is important if you want to use it to its full marketing potential. It’s not enough to make an amazing, high-quality video. You have to make sure it goes to the right people who can use it.
One good way to get as many people as possible to see your testimonial is to put it on your website and share it on Facebook, Twitter, and LinkedIn. You can also send the video to your prospects directly through email.
A global travel network that shows its video testimonials on its product pages is a great example of this in action.
Track the results of the video testimonials
So, you’ve put your video on multichannel and told people about it. Now comes the last step in tracking how well your video testimonials are doing, which is important to make sure they are giving you the results you want. By using analytics tools, you can learn important things about the success of your videos, such as how many people watched them, how engaged they were, and how many people bought something from them.
You can also use this information to find out which parts of your video testimonials your target audience likes and which parts could be better.
For example, if a certain video gets a lot of views but not many conversions, your marketing team might want to think about changing the video’s content or where it’s placed to get more leads.
In short, keeping track of the results of your video testimonials will let you make decisions based on data that will make them work better and, in the end, help your bottom line. This is also why it’s important for any travel business to have a good evaluation process. Without it, you can’t figure out what went wrong or how to do better next time.
Conclusion
Using video testimonials to advertise your tour company is an extremely powerful marketing tool to dramatically increase your visibility, generate more leads, and ultimately grow your tour company.
Besides, these videos can let your customers tell others about their experiences. You can also use video testimonials to let potential customers know what to expect when they travel with you, as well as how much you value your customers.
And if you want to make the most impact with your video testimonials, be sure to invest in high-quality filming, share it on multiple platforms, and track its performance using analytics tools. You may check our WordPress travel platform building with elementor builder, that will fit your need.
With these simple best practices, we know you can make the most of this campaign and take your travel agency to the next level!
So, if you have any other questions or comments, please contact us anytime at Traveler. Thank you for reading! We are always excited when one of our posts is able to provide useful information on a topic like this!
