5 Things NOT to do on Facebook For Tour Companies
Do you run a tour and activity business and want to know how to use Facebook to promote it? Facebook is a great way to reach out to potential customers and show off your services, but you need to be careful about what you post and how you interact with your audience. You don’t want to hurt your reputation or your marketing efforts, after all.
So, in this article, we’ll talk about 5 things not to do on Facebook for tour companies if you want to get the most out of it.
No matter how long you’ve been in marketing or how new you are to social media, these tips will help you use Facebook more easily and avoid making common mistakes. Let’s dive in!
Thing #1: Post too frequently
We all love getting updates from our favorite businesses on Facebook, but have you ever felt like you were getting too many posts from one company? It can be too much and even bothersome.
Well, the same thing will happen to your followers if you post too often on the Facebook page for your tour or activity company.
So, why is it bad for your Facebook presence to post too often?
For one thing, your followers may miss your posts in the sea of updates they get from other pages they follow. This can make your posts less interesting, and your followers may start to ignore them or, worse, stop following your page. Yikes!
Finding the right balance is important when posting on the Facebook page of your tour or activity company. Instead of worrying about how often you post, focus on making good content that your followers will like. Quality, not quantity, should always be the most important thing. So, if you want to keep your tour or activity company’s Facebook posts healthy, it’s best to post between 5 and 7 times a week.
Also, you should try to make at least one high-quality post every day that is relevant to your brand and gives value to your followers.
But don’t forget to add some flavor!
You can also add to your content by sharing posts from other sources every once in a while, about three or four times a week.
This balance can help you keep your content fresh and interesting without giving your audience too many updates.
Thing #2: Only post promotional content
Tour and activity companies often fall into the trap of posting promotional content on Facebook. Even though it makes sense to want to show off what you have to offer and get people to book, a constant stream of promotional posts can look like spam and turn off your followers.
In fact, it can hurt your Facebook presence because the algorithm may think that your posts are too promotional and make them less visible.
To stop this from happening, you need to find a new balance. But this is a good mix of promotional content and other content. Non-promotional content can take many different forms, like sharing interesting articles about your industry, posting beautiful photos or videos of your location, or giving travelers tips and suggestions.
By changing up your content, you can keep your followers interested and offer more than just your services.
Thing #3: Ignore negative comments or reviews
As a tour or activity company on Facebook, you’re bound to get some negative comments and reviews now and then.
But ignoring them can be bad for your Facebook page and your business’s reputation. Negative comments or reviews that go unanswered can make your business look uncaring, unresponsive, or unprofessional, which could make potential customers less likely to book with you.
If a negative comment upsets you a lot, give yourself a few hours to think about what to say before you reply. This will make sure your answer is professional and not based on feelings.
Remember that responding to negative reviews shows that your business cares about doing a good job and that you value what your customers have to say.
You can build a strong online community and improve the reputation of your tour or activity company on Facebook by responding to both good and bad comments.
Thing #4: Neglect to engage with followers
Facebook is a unique way to market your business because it lets you connect with potential customers and talk to them. It’s important to stop thinking of Facebook as a megaphone through which you shout your message at people and start thinking of it as a two-way radio through which you and your potential customers can talk to each other.
Just like with thing #3, this means that you should check in on your followers and see how they are responding to your posts.
Don’t just post something and leave; keep in touch with your audience by responding to their posts and comments. By interacting with your followers, you can build a sense of community and make connections that will help your tour or activity company in the long run.
It’s important to make it a habit to check your Facebook page often and answer comments and questions quickly.
42% of customers who complain on social media expect a response within an hour, according to research by Convince&Convert. This means that you need to respond quickly if you want your tour or activity company to have a good online reputation.
Consider giving all Facebook-related tasks to a dedicated employee so that you can respond quickly. You can also take care of the account yourself by signing up to get emails about everything that happens.
Sharing user-generated content is another great way to connect with your followers (UGC). When customers share photos and posts about their experiences with your business, you might want to share that content on your page if they give you permission to do so. This not only shows that you care about your customers, but it also shows that other people like what you have to offer.
Thing #5: Use poor quality or unrelated images
It can be a real bummer if the pictures on your tour or activity company’s Facebook page are low-quality or have nothing to do with your business. Also, photos that aren’t very good can make your business look unprofessional, which could turn off potential customers. On the other hand, using pictures that have nothing to do with your business can confuse your followers and make them wonder what your business is all about.
Just look at this picture down here. Will you book your next trip through a travel agency with a picture like this:
Take the time to carefully select your visual content is a good way to avoid these problems. Choose high-quality images that fit with your brand and show off the special things about your tours or activities. If you’re not sure about your photography skills, you might want to work with a professional photographer or graphic designer to make original photos that stand out.
Another essential tip is ensuring your images are relevant to your company and services. You should avoid using generic or stock photos that don’t accurately represent your brand. Instead, focus on creating visual content that highlights the unique features of your tours or activities.
As you can see, tour and activity companies can connect with their customers and grow their businesses by using Facebook.
But there are 5 things travel agencies shouldn’t do on Facebook, like post too often, only post promotional content, ignore negative comments or reviews, don’t interact with their followers, and post low-quality or unrelated images.
If tour and activity companies follow the tips above, they can build a strong online presence and connect with their audiences in a meaningful way.
Please feel free to get in touch with us if you have any questions or need more help making your tour or activity company’s Facebook page better. We’re here to help your business do well and grow. Thanks for stopping by!
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