Bringing Your Travel Business to Life: The Advantages of Encouraging Live Video Streaming (2023)
Traveling is always an adventure, and with the power of technology, it’s easier than ever to share those adventures with the whole world. Live video streaming is all the rage these days, and it’s a great way for travelers to show their friends and family what it’s like where they are.
But did you know that live video streaming can also help the travel industry in a big way?
Encouragement of travelers to share their experiences through live streams is a fun and creative way to promote destinations and show what it’s really like to visit. People like to see, hear, and experience a place through the eyes of someone else, and live video streaming lets them do that.
Also, it’s a win-win situation: travelers get to show off their trips, and the travel industry gets more exposure and interest in their destinations.
So, if you’re looking for a way to get more people interested in your business and get your customers more involved? Then you should try live video streams. Read on to find out more about the benefits of live video streaming and why you should tell your guests to do it.
Live Video Streaming - A Traveler's Best Friend
One of the most exciting things you can do is go on a trip. It’s a chance to see new places, meet new people, and make memories that will last a lifetime. With live video streaming, you can tell the whole world in real time about all the amazing things you’ve done.
Live video streaming is a traveler’s best friend for more than one reason. Let’s take a look!
Share the Adventure with Loved Ones
Live video streaming lets you show your friends and family what you’re doing on your trip as it’s happening. Now you don’t have to wait until you get home to show off your photos and stories. Instead, you can bring your friends and family along with you. This makes you feel close to each other even when you’re far apart.
Connect with Other Travelers
Live video streaming also lets you connect with a lot more people. You can meet other travelers, talk about what you’ve seen and done, and learn from each other. It’s like having a whole group of people with you on your trip.
Inspiration for Your Next Adventure
Last but not least, live video streaming can be a huge source of ideas for people who want to travel. You can get the confidence you need to book your next trip by watching real travelers go to new places and deal with problems. And who knows, someone else might be inspired by your live video stream to take the plunge and book their own trip.
Live Video Streaming - A Boost for Travel Businesses
Cost-Effective
Live streaming is an easy-to-use and inexpensive solution, especially for larger businesses. All you and your travelers need is a device with a webcam, a reliable internet connection, and an account on a live streaming platform. All your viewers need to watch is a device and a good internet connection.
Investing in a good camera and microphone can make your stream better, but you can still get great results with simple video gear. You don’t have to spend a lot of money to connect with your audience and share your message when you use live streaming.
Depth & Quality of Content
Live streaming is the way to go if you want to show your audience destinations and experiences in a real and honest way. The fact that a live stream is interactive keeps people watching for longer, giving you more time to share important information.
Live streams are more likely to grab and keep the attention of your audience than long blog posts. They’re also more interesting than long on-demand videos, which can quickly lose people’s interest. Live streaming is a powerful way to share your travel product with your audience in a way that will have an impact.
Real-Time Engagement
As a travel agency, you know how important it is to connect with people in real time. So, we think live video streaming is the best way to go!
By live streaming your travels, you can talk to your audience in real time, answer questions, take part in polls, and get feedback right away. This not only leads to a better understanding and exchange of ideas, but it also makes the viewing experience more personal and close.
Plus, your audience will feel appreciated and connected to your business, which will make them more likely to come back in the future.
Produces Reusable Content
Live video streaming isn’t just about being able to talk to people in real time. As a travel agency, you can use the recorded streams to make marketing content that stands out. You can turn your customers’ live streams into valuable marketing tools by simply asking them to use them in different ways.
With live streams, you can talk in depth about a wide range of topics, while recorded video on demand is great for shorter, more focused bits of information. Just pick the best parts of the stream your customer recorded and put them on your travel website or social media.
These videos can then be easily shared and distributed as part of a retargeting campaign, reaching a wider audience and attracting new customers without the high costs that are often associated with traditional on-demand video production.
What makes live video streaming an effective tool for social media marketing?
When guests live stream their tour, they show their family and friends what a great time they are having. Did you know that they are also influencing the choices that their network makes in the future?
People in our social network ask each other for advice, suggestions, and reviews, so any content a peer posts is seen as useful and reliable.
Imagine if someone you know and trust gave you a good, real-time report on your tour. This is what a live video stream gives you. Viewers make notes in their heads, whether they know it or not. The video’s authenticity and the guest’s genuine excitement make it the perfect social proof for future experiences.
Live video is the most real and unedited content on social media, so it’s a great way to show off the credibility of your tour. So, why not try to get people to live stream their tours? They’ll be glad to be able to remember it, and you’ll get free social media marketing. It works out well for everyone.
Now, let’s talk about some of the best places to stream live video:
Facebook Live - The Powerhouse of Engagement
Since Facebook Live came out in 2016, it has taken the world by storm. Out of all the things you can post on Facebook, like photos from a summer barbecue or a check-in at the airport, live video has the highest engagement rate.
With more than 3.5 million live broadcasts and almost 2 billion viewers, there’s no doubt that Facebook Live has a huge reach potential.
Imagine your guests going live on Facebook for a few minutes or even longer. They could be getting ready for a white water rafting adventure or waiting on the tour bus to arrive at the Colosseum. Either way, their followers are sure to be drawn in by the excitement of the moment.
When your guest goes live, your tour becomes the most interesting content on their news feed. Make the most of this moment in the spotlight by allowing them to mention you in their live video
Instagram Live - Bring Fun to Life
Instagram is all about showing people what you want them to see about your life. Anything exciting, interesting, or worth sharing can be a great Instagram live story.
And now that you can add people to a live video on Instagram, it’s even more social. This is a great chance for people on your tour to join in the fun.
Here’s what you can do:
- Set a time for your tour guide to start a live Instagram video and invite people to join.
- Everyone on your tour should follow your business on Instagram.
- Once the live video has started, the tour guide can add a guest as a co-host.
- If the guest agrees, they will join the tour guide on the screen.
Not only will your followers see the live video, but it will also be shared with the Instagram networks of your guests. This will get more people interested in your tour business.
At the end of the tour is a great time to go live. The tour guide can talk to the guests informally and ask them what they thought of the trip.
By now, the guests will have had time to get to know the group and tour guide, so they will be more comfortable and willing to take part. And their answer will probably be honest, happy, and good!
Tips for encouraging travelers to live video stream their experience
Chances are, the people who come on your tour will bring a camera or smartphone to help them remember the experience. But if they don’t, don’t worry—your tour guide is ready to help you take pictures!
Why stop with just still pictures? Your tour guide can also recommend taking the live video route. Guests who have never tried live streaming before may find this new and exciting.
Before the tour starts, your guide can gently suggest the different ways people can share their live videos with everyone. This won’t scare people away, so they’re more likely to give it a try.
Also, your travel agency can give rewards to people who live stream videos of their trips. This can include discounts on future trips, free gear or equipment, or even being mentioned on social media or the company’s website.
Plus, who wouldn’t want to be shown on the social media pages for your tour? By sharing their content, you will improve your user-generated content campaign and give your tour’s online presence a boost. And that’s something that should be talked about in a separate blog post!
Conclusion
Encourage your tour guests to live-stream video of their trip. This is a great chance for them and for your tour business. It gives your guests a way to record and share their memories, and it gives your travel agency a new way to reach out to potential customers and show off your tours.
You can reach a bigger audience and get more people interested in your tour business by using platforms like Facebook Live or Instagram Live. Also, adding user-created content through live video streams can help your marketing efforts as a whole.
Also, feel free to get in touch with us at Traveler if you have any more questions or want to know more about this subject. We’re here to help you all the time.
We appreciate that you took the time to read our post. We’re glad that we could give you useful information about this topic.
