How to get a Tripadvisor awards?
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You may think Tripadvisor is simply a place where travelers share their opinions and ratings of hotels, restaurants, attractions, and experiences. But did you know that Tripadvisor also has a secret weapon to help you grow your travel business?
It’s called Tripadvisor Awards. They are given to the best businesses in the travel industry based on the quality and quantity of reviews they receive from travelers.
Tripadvisor awards can help you increase your online visibility, attract more customers, and build trust and loyalty among your existing clients. They can also give you an edge over competitors and make you stand out.
In this article, we’ll reveal everything you need about Tripadvisor awards and how to get them for your travel business.
Let’s get started!
The Travellers' Choice Award
What is Travellers' Choice Award? Why is it important?
You’ve probably seen a badge or a sticker on some hotels, restaurants, attractions, or experiences on TripAdvisor that says “Travellers’ Choice”.
But what does it mean?
The Travellers’ Choice award is the highest honor that Tripadvisor gives to the best businesses in the travel industry. It is based on the quality and quantity of reviews and ratings from travelers worldwide. Only the top 10% of Tripadvisor businesses receive this award yearly.
Being a Travellers’ Choice winner means consistently delivering outstanding service and quality to your guests. It also means that you have earned the trust and loyalty of millions of travelers who use Tripadvisor to plan their trips.
By displaying the Travellers’ Choice badge on your website, social media, and physical location, you can boost your online visibility, attract more customers, and increase your bookings and revenue.
Criteria Strategies to increase chances of winning the award
The Travellers’ Choice award is not something that you can apply for or buy. You have to earn it by providing exceptional service and quality to your guests. And the best way to do that is by listening to their feedback and improving your performance accordingly.
Here are some criteria strategies that you can use to increase your chances of winning the award:
1.Providing exceptional service and quality: One key factor influencing travelers’ reviews and ratings is the level of service and quality they receive from your business. You have to exceed their expectations and make them feel special and valued.
For example, as a boutique hotel, you can personalize guest experiences with customized welcome notes, complimentary drinks, local snacks, and personalized recommendations. You can also exceed expectations by offering free airport transfers, spa treatments, yoga classes, and cooking lessons.
2. Encouraging positive guest reviews: Another important factor affecting your chances of winning the award is the number of positive guest reviews you receive on Tripadvisor. The more positive reviews you have, the higher your ranking and visibility on the platform. Therefore, you must encourage your guests to share their feedback and opinions on Tripadvisor after their stay or visit.
For example, as a hotel, you can implement a guest feedback program that includes sending post-stay emails with a link to Tripadvisor, displaying QR codes in strategic locations, offering incentives such as discounts or vouchers for future bookings, and thanking guests for their reviews.
3. Responding to reviews professionally: The last factor that influences your chances of winning the award is how you respond to reviews on Tripadvisor, especially negative ones. You have to show that you care about your guests’ feedback and are willing to address their concerns and offer solutions.
For example, a hotel in Paris won the Travellers’ Choice award by effectively managing negative reviews by responding promptly, apologizing sincerely, explaining the situation, offering compensation or remedies, and inviting guests to return. As a result, they improved their reputation and customer satisfaction on Tripadvisor.
The Certificate of Excellence
What is a Certificate of Excellence? Why is it important?
Another award that Tripadvisor offers to the best businesses in the travel industry is the Certificate of Excellence. This award is given to businesses that consistently receive great reviews and ratings from travelers on Tripadvisor. It is not as exclusive as the Travellers’ Choice award, but it is still a sign of quality and recognition.
The Certificate of Excellence is important because it shows you have high customer satisfaction and loyalty. It also helps you increase your online reputation and visibility on Tripadvisor, which can lead to more bookings and revenue.
You can showcase your achievements and attract more customers by displaying the Certificate of Excellence badge on your website, social media, and physical location.
factors and Strategies to qualify for a Certificate of Excellence
The Certificate of Excellence is less difficult than the Travellers’ Choice award. However, it still requires some work and commitment. To qualify for this award, you have to meet 3 criteria:
- Building tenure on TripAdvisor
- Response rate >= 95%
- Acceptance rate >= 90%
- No owner cancellation case during the qualifying period
- Having at least 3 successful stays & bookings
- Maintaining an overall bubble rating of at least 4 out of 5
In short, these factors are based on the quality and quantity of reviews and ratings you receive from Tripadvisor travelers. The higher your rating and review count, the more likely you will qualify for the award. The longer you are listed on Tripadvisor, your performance and reputation will be more consistent.
To meet these factors, you must use strategies. Here are some:
- Providing exceptional service and quality: You must exceed your guests’ expectations and make them feel special and valued. This will ensure they leave positive reviews and ratings on Tripadvisor.
- Encouraging positive guest reviews: You must receive a minimum number of reviews in the past 12 months to qualify for the award. The exact number varies depending on the size and type of your business. Still, it is usually around 10 reviews per year.
- Building tenure on TripAdvisor: You must be listed on Tripadvisor for at least 12 months to qualify for the award. This shows that you have a consistent performance and reputation on the platform.
The GreenLeaders Certification
What is GreenLeaders Certification? What are its benefits?
If you’re a travel business that cares about the environment and wants to make a positive impact on the planet, you might want to consider applying for the GreenLeaders Certification. This is a program that Tripadvisor offers to hotels, B&Bs, and specialty lodging that demonstrate eco-friendly practices and initiatives.
The GreenLeaders Certification is a way of recognizing and rewarding businesses committed to sustainability and environmental responsibility. It is also a way of helping travelers find and book green accommodations that match their values and preferences.
By becoming a GreenLeaders Certified business, you can display the GreenLeaders badge on your Tripadvisor listing, website, social media, and physical location. This badge can help you increase your online reputation and visibility, attract eco-conscious customers, and differentiate yourself from competitors.
It can also help you improve your guest perception and satisfaction, as travelers appreciate your efforts to reduce environmental impact and enhance their experience.
Strategies to Become a TripAdvisor GreenLeader
The GreenLeaders Certification is not something that you can get easily. You have to meet certain criteria and standards that are verified by Tripadvisor. You must also complete an online application form covering various aspects of your sustainability practices and initiatives.
Here are some strategies that you can use to become a Tripadvisor GreenLeader:
1.Implementing sustainable initiatives: One of the main criteria for the GreenLeaders Certification is that you have to implement at least one sustainable initiative in each of the following categories: energy, water, waste, purchasing, and education. These initiatives can range from simple actions, such as installing energy-efficient light bulbs or low-flow showerheads, to more complex ones, such as installing solar panels or composting systems.
2. Showcasing eco-friendly practices on your Tripadvisor listing: Another strategy to become a Tripadvisor GreenLeader is to showcase your eco-friendly practices on your Tripadvisor listing. You can add photos and videos of your green initiatives, describing your sustainability efforts and highlighting any awards or certifications you have received for your environmental responsibility.
The Benefits of Pursuing TripAdvisor Awards
As you can see, TripAdvisor offers various awards and certifications to the best businesses in the travel industry. These awards and certifications are not only a way of recognizing and rewarding your efforts but also a way of boosting your business performance and growth.
Here are the 3 main benefits of these awards:
- Increased visibility and credibility: One of the main benefits of pursuing TripAdvisor awards is that they can help you increase your online visibility and credibility.
By displaying the TripAdvisor badges on your listing, website, social media, and physical location, you can show potential customers that you are a trusted and reputable business verified and endorsed by TripAdvisor.
This can help you attract more attention and interest from travelers who use TripAdvisor to plan their trips. According to a TripAdvisor survey, 75% of travelers said TripAdvisor awards influence their booking decisions. - Generating more bookings and revenue: Another benefit of pursuing TripAdvisor awards is that they can help you generate more bookings and revenue. Your visibility and credibility can also increase your conversion rate and customer loyalty.
Travelers who see your TripAdvisor badges are likelier to book with you as they trust your quality and service. They are also more likely to return to you, as they appreciate your recognition and rewards. - Differentiating from competitors: The last benefit of pursuing TripAdvisor awards is that they can help you differentiate yourself. By achieving the TripAdvisor awards, you can show you have something unique and valuable to offer your customers.
You can also showcase your strengths and specialties, such as eco-friendly practices, exceptional service, or outstanding quality. This can help you stand out from the crowd.
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Conclusion
Tripadvisor awards and certifications are a great way to boost your travel business. They are the Travellers’ Choice, the Certificate of Excellence, and the GreenLeaders. They show that you have high-quality reviews and ratings from travelers on Tripadvisor.
By getting these awards and certifications, you can enjoy many benefits for your business. You can increase your online visibility and credibility, attract more bookings and revenue, and differentiate yourself from your competitors. You can also improve customer satisfaction and loyalty and showcase your strengths and specialties.
If you want to take your business to the next level, remember the criteria and strategies mentioned in this article for the Tripadvisor awards and certifications. Tripadvisor will surely recognize and reward you as one of the best in the industry. Good luck!
