How To Maximize Tour Bookings On This Easter Holiday
There’s no doubt that the Easter break is a busy time for tour bookings. It is the most important holiday for both tourists and people who are just visiting. But how big of a deal is Easter for tourists? According to a presentation on travel predictions to Spain given by the Ministry of Industry, Trade, and Tourism and ForwardKeys on April 1, 2022, Spain is one of the most famous places for Easter tourists around the world.
Tourists come from all over the world to visit new places and learn about other countries during the Easter holiday. But every year is different, so you can’t expect that this year will be the same as last year. To get your tour business off to a good start for the Easter Holiday season, you should always be on top of your game. Because so many people want to travel at this time of year, tour companies can make a lot of money. So how should you book your tours to get the most out of them?
Early promotion
Before the holiday starts, promotions should be planned and carried out so that they can be started while demand is low and customers are still excited about Easter plans.
The best time to start a campaign is at the beginning of spring break, when people are getting ready for their holidays and schools are just getting out. This is also a great chance to tell people about summer activities and vacations, which will keep them interested in taking tours during the summer.
When you start a promotion early, you can focus on your most important areas during this busy time of year. This means you can reach more people and beat out other tours.
Social media is a great way to get the word out about your trips. You can get people to sign up for your tours by advertising them on Facebook, Instagram, Twitter, and other social media sites. You can also spread the word about your tour for free by putting information about it on your website, Facebook page, and other social media sites.
Tailoring to specific audiences
You can make sure your trip is the best it can be in many ways. One of the best ways to do this is to make sure that your tour plan fits the needs of the people who will be going.
You can get more people to book your tour by making deals that appeal to specific groups, like families, couples, or people who like to try new things. This can help you make more money and bring in more people than if you just said when you were available.
For example, let’s say you run a family business and you want to give an Easter tour. Then you should concentrate on families with young children. During the holiday season, families are more likely to be flexible and ready to travel long distances. This makes them a good customer for businesses. By making your tours more appealing to this group, you can get more bookings during this busy time of year.
And if you run a tour company and a lot of families travel during Easter, plan activities like egg hunts and family-friendly arts and crafts or games. If you want to reach out to couples, offer dinners with live music and dancing at nearby restaurants.
Special offers and discounts
If you want more people to sign up for your tours, you should give them something extra for free or for a small fee. You can offer deals on tickets or packages that include flights, hotels, and the tour itself. For example, if someone books a trip from New York City to London for one person but wants to bring their husband along, offer them discounted tickets for both people so they can save money on airfare alone.
You give visitors an incentive to book through your site or app by giving them gifts. As a reward to book through your site or app instead of another company’s site or app, you could give them a t-shirt or something else to remember the trip by. (where they may need help to get something as lovely).
A great way to get new customers is to offer a 10% discount for early bird bookings or a free upgrade for group bookings. It also gives them a reason to sign up early, which means more people will see your show.
Building trust
The best way to get people to trust you is to make sure they feel safe and secure on their tour. You can do this by giving them security guards, caps, and other safety gear, and by having a plan for getting them out of there quickly in case of an emergency. You can also ask them fill out a poll after their tour to find out more about what they liked and didn’t like about it.
Aside from safety, you should also pay attention to how your business treats its customers. This means making sure that all of your customers’ needs are met before they leave your site, so they don’t have to worry about anything else while they’re away from home. If there is anything else you can do to make them feel better on their trip, do it!
These will help potential customers trust your business and make them more likely to book tours with you in the future.
Utilizing online platforms
Use websites like TripAdvisor, Booking.com, and Expedia to reach more people and get more attention. These sites let you show off your business in a good light and give you access to millions of possible customers who are actively looking for what you have to offer.
Tripadvisor
One of the most famous booking sites is Trip Advisor. It has more than 1 million reviews from people who have used it to plan trips. People also share their stories on Google, Facebook, and other social media sites, where you can find reviews.
You must have a page on Trip Advisor if you run a tour business. Customers will look at your profile when they want to find tours near them or learn about local sites or restaurants. Include everything important about your business, such as any deals or special offers. You can also put your contact information on this page so that customers can reach you if they have any questions or worries about booking their tour package.
You can also read reviews from other people who have booked tours through Trip Advisor to find out if they ran into any problems that you can avoid.
If you want more specific information about your destination, check out their website. It will tell you about hotels, restaurants, sights, and tours in the area, so you can find exactly what you’re looking for while on vacation!
Booking.com
Booking.com is an online booking company that is very popular among travelers, with over 350 million customers and 24 million properties listed on its website. As a tour organizer, you can benefit from using Booking.com as your online booking system. Here are some benefits you can enjoy:
- Booking.com provides many options for hotels and resorts, including mobile apps and PC sites that are available on different app stores.
- Booking.com is an excellent platform for local businesses because it offers a variety of services like business listings and event marketing services, which can help businesses increase their brand exposure in more than 200 countries through Booking Partner Network (BPN).
- The platform also offers other services like concierge services and hospitality management solutions, which can help businesses increase revenue through various means like marketing campaigns and loyalty programs. These services can be easily accessed by users from anywhere in the world using their smartphone or tablet.
Expedia
Expedia is a strong tool that can help tour operators make more money and run their businesses better. Tour operators can reach new customers and save money by making effective marketing efforts on Expedia.
Setting clear goals is the first step to making a successful marketing strategy on Expedia. This keeps tour companies from wasting time and money on efforts that don’t work and won’t bring in new customers.
Once tour operators know what their goals are, they can use Expedia’s tools for making landing pages and content marketing efforts to plan their marketing strategy. With these tools, tour operators can keep track of their progress and figure out which business strategies work best for them.
Also, tour companies can use Expedia’s tools to make virtual tours that show potential customers what their trip will be like before they book. This can help build excitement and get more people to book.
Lastly, tour operators can quickly connect with potential customers and book tours right from their website by using Expedia’s online booking platforms. This saves time, money, and effort and also makes the business more visible and known.
Final Thought
Marketing is about reaching a target market. Suppose you want to get the most out of your Easter promotion. In that case, you need to use every available online resource and offline tool. There are many ways to promote your business; you can choose to do early promotion, tailor to specific audiences, and offer them discounts while building their trust, so experiment with all of them if you can! This way, you can find what works best for you and devote more time to marketing in the future.
The Easter holiday allowed us to analyze the tour reservations of a few restaurants we manage at Istanbul Food Tours. We identified some common patterns in the reservations and decided to share them with you today. The best part is that these tips can be applied to any tour business during any holiday period.
