Top 5 Unskippable Tips to Promote Travel Agency Website through Email Marketing
According to the latest statistics of Oberlo in Dec 2022, almost 70% of businesses use email to find and keep customers. This shows how effective email marketing can be.
To promote travel agency website through email marketing more successfully, it’s all about building relationships with both new and old customers. You want to send them emails that will make them want to book their trips through your agency.
By sending good emails, you can build relationships with current and potential clients and show them that your agency is the best one for their needs.
But what can you do to make sure that your campaign works?
To save you time, here are five tips that you can’t miss if you want to make the most of your email marketing campaign. We can help you with everything with this guide.
You can find our topic to learn more about the way to promote travel agency website
Building an email marketing campaign
Adding opt-in forms in different places to collect email addresses
When it comes to building an email list, putting opt-in forms on your WordPress travel agency’s website is one of the best ways to collect email addresses. From your email marketing tool, you can add subscribe or signup buttons or full opt-in forms to your website.
There are a few important places on your site to put forms:
- Your home page is a great place to start getting email addresses from people so you can stay in touch with them.
- Your website’s footer. Putting a subscribe form in your footer makes it easy for people to sign up for your newsletter or other content.
- Your blog feed or blog sidebar. Adding a subscribe form to your blog makes it easy for readers to keep up with your latest travel and tourism content.
- A pop-up on your website is a great way to get email addresses from visitors who might not otherwise sign up for your travel blogs.
- Landing pages are a great place to put a sign-up form if you’re running a promotion or giving a discount on a travel package in the near future.
Here’s a good example from Traveler website to get you started:
Crafting an engaging email subject line
Almost half of all marketers say that they try out different email subject lines to see which ones work best. That’s why it’s so important to write subject lines and email content that are interesting and catchy enough to get people to open your email.
Even though the subject line may seem like a small part of your message, it’s actually one of the first things your email recipients see. And it’s the best way for a marketer to stand out in an inbox full of emails.
So, what makes a good email subject line and good email content?
No matter what your goals are, there are a few things that your subject line must have in order to be successful.
Some of these features are:
- Being clear and concise: Everyone knows that the subject line of an email is important, but only if people can see it. So that it doesn’t get cut off on mobile devices, keep your subject line to less than 40 characters, or about five to seven words. People want to quickly look through their email inboxes. Sometimes, shorter subject lines with only one or two words can stand out and get more attention.
- Asking a question:
You can also ask a question in the subject line to make the reader feel like something is missing and want to open the email to find out what it is. It’s natural for people to want to know the answer. So, the next time you want to build an email list for your travel agency, use a question in your subject line. It could be the missing piece you need to make people more interested and get more people to open your emails.
For example: ” Are You Tired of a Boring, Outdated Travel Website?” or ” “Do You Want to Stand Out in the Crowded Travel Industry?“
- Creating a sense of curiosity:
If you want to get more people to open your emails, you should stop looking at this. One good way to get people to open your email is to use mystery in the subject line. For example, you could say “You will benefit from opening this email” or “You will get a $5 discount right away if you open this.” Think about it: a little bit of mystery can go a long way toward catching the reader’s attention and making them curious enough to open the email and find out more. But it’s important to find a good balance, so make sure the subject line still fits with your travel agency and isn’t too vague, or it could be seen as spam.
- Provide Offers:
The great thing about emailing people is that everyone loves getting something for free, at a discount, or at a special price, especially if it’s a new destination and an exciting travel experience.
You can use this to your advantage by putting words in your subject line like “free,” “special offer,” or “for only X dollars.” And, of course, I know that when I see those keywords, I’m more likely to open the email because it immediately gets my attention and makes me want to know more about what’s being offered.
5.Creating a sense of urgency
Are you sick of people not responding to your emails? Using the power of urgency is another great way to get more people to click and buy. If you write subject lines that make people feel like they need to act quickly, you’ll catch their attention as they scroll through their inboxes.
One easy way to do this is to draw attention to a sale or promotion that will only last for a short time and has a clear start and end date.
Why stop here, though? Go one step further!
You can make the most of this urgency strategy by sending a series of emails that count down the time until the window of opportunity closes. This will give your audience FOMO, or the fear of missing out. But you should be careful not to send too many emails or seem like spam.
Here are some good examples that you might want to think about.
- Don’t let this once-in-a-lifetime chance pass you by!
- Hurry! There are only a few hours left to get this one-time-only deal on a travel package.
- Last chance to take advantage of this special offer for this well-known place!
- Only today: Get XYZ at an unbelievable price!
- We’re running out of time! Grab XYZ now, before it’s too late!
- You want a great vacation? Then, you don’t want to be sorry tomorrow that you missed this…
- Didn’t get in on the last deal? Make sure you don’t miss this $99 package tour on your next trip!
Best practices for crafting an effective email
Personalizing the subject line and email content
Personalization is all about treating your subscribers like the unique people they are. It’s about using their information to send them emails that feel more personal and relevant.
Just think about it: your subscribers want to feel seen and heard. By using their information to make personalized email content, subject lines, and designs, you show them that they matter.
Ultimately, who wants to talk to someone who knows your email address but not your name? This is an important thing for every travel business to remember if they want to connect with their audience more deeply.
Don’t miss out on the chance to turn people who visit your site into paying customers. Taking the time to personalize your emails is worth it, and in the end, you’ll see your engagement soar.
Here are a few ways you can personalize your emails to leave a lasting impression on your subscribers:
- In the subject line, put the subscriber’s name: This is a surefire way to get their attention and make your email stand out from the rest.
- Use the subscriber’s location to advertise nearby events or tour packages: Can you tell me how I can better show that I care about them and their needs? No? Because this is the best way you can think of right now to make your customer think you care about them all the time.
- Send suggestions for travel products based on what you’ve bought in the past: This will be a big part of showing that you care about their individual needs and wants and want to give them the best experience possible.
Be conversational with your customers through email content
People are getting tired of getting too many marketing emails from brands because there are so many of them. So, if you want to connect with your subscribers and build relationships with them, it’s important to talk to them in a more human way.
By keeping your emails friendly, personal, and conversational, you can make them sound more friendly and easy to talk to. This will make people more interested, which will lead to more sales for your business.
Use attractive visuals, such as photos and videos
No matter how useful and informative the travel information in your email is, if it doesn’t have any interesting parts, it might not make an impression. That’s when you should make your email marketing campaigns more interesting by adding photos, videos, gifs, etc.
Not only that, but you know as a travel agency that the travel industry is known for its good looks. So, if you want to get the attention of potential travelers, it’s important to show them beautiful places and experiences through stunning photos in your emails. This way, you can grab their attention right away and keep them interested.
Utilize calls to action buttons
In email marketing for the travel industry, calls to action (CTAs) are important elements to include in your emails to encourage your subscribers to take action and book a trip or make a purchase.
Here are a few tips on how to use CTAs effectively in your travel industry email marketing:
- Make sure your call-to-action is easy to see and find: Have you ever noticed that call-to-action (CTA) buttons in an email always stand out against the color of the email’s background? Calls-to-action (CTAs) are usually made to stand out from the rest of the content in an email so that the recipient knows what to do next. Most of the time, this is done by making the CTA button or text stand out by making it a different color.
- Use action-oriented language like “book now,” “register now,” “buy now,” and “travel now” to get people to act.
- Use multiple CTAs: Include more than one call to action in your email, for example, one at the top and one at the end.
- Make your CTA more personal: Use the subscriber’s name in the CTA to make it feel more personal and increase the chances that they will take action (as mentioned above).
Here is a basic example of a travel email:
Subject line: Escape to Paradise with 50% off your next stay!
Email body:
Dear [Subscriber’s Name],
Are you ready for a well-deserved vacation? We have the perfect offer for you! Book your next stay with us and receive 50% off.
Don’t miss out on this fantastic deal! Book now and escape to paradise.
Best regards,
[Your Name]
CTA button: Book Now!
CTA link: https://www.example.com/book-now
Give your customers reasons to choose your travel agency for their next trip
The truth is that your business isn’t the only one trying to get people to notice it. So, if you want your tourism business to stand out from the rest, it needs to show why your travel options are the best.
One way to do this is to put a funny GIF or meme that’s popular right now in your emails. You can also point out how your travel package is better than others in terms of price or destination options.
Another way to do this is to directly compare your products or services to those of your competitors and highlight the reasons why customers should choose your company.
Segmenting the email list
Want to make sure your emails get to the right people? Find the right people to see them!
For example, if your brand is known around the world, send deals and events in your region to the right people. You can also divide your audience into groups based on things like age, gender, customers who have bought from you before and people who might buy from you in the future.
But be careful! Don’t use unethical ways to get email addresses, like buying lists of email addresses. This will hurt your engagement and conversion rates, and it could also cause email service providers to block or mark your emails as spam.
Complying with email marketing regulations
This is important for any travel agency that uses email marketing to promote the website of your operator. It is important to follow spam rules so that your emails don’t get blocked And the CAN-SPAM Act and GDPR are important rules that businesses must follow to be legal.
To make sure they follow the rules, businesses should:
- First of all, DO NOT buy email lists. This is the second time we’ve told you not to do this.
- Don’t send emails that give the wrong impression.
- Show information about your privacy policy in a clear way.
- In emails, include your mailing address.
- Include clear ways to opt out, and respect those choices.
- Only add people who have given their clear permission to receive emails.
Measuring the success of an email marketing campaign
Email marketing is one of the best tools for measuring and improving your marketing performance. Most email marketing platforms offer extensive analytics and reporting features that can help you understand how your emails are performing and what areas need improvement.
With email marketing, you can constantly test different elements of your campaigns to see what works best for your audience.
For example, you can try out different subject lines, call-to-action buttons, or even other types of content to see what gets the best response from your subscribers.
Here are some of the most important metrics you need to keep an eye on for all of your email campaigns. But not all of these are measures.
- Click-through rate, you can find out how to get people to open your emails. This metric shows how often people who get your emails click on links and calls to action. With these important metrics, you’ll be able to see how well your messages are getting through to your audience and make decisions based on data to improve engagement.
- Unsubscribes: This indicator will tell you how many people have chosen to leave your email list.
High rates of unsubscribing could mean that your email content isn’t interesting to your subscribers or that your emails aren’t getting to the people you want them to. To avoid this possible risk, your travel agency should always keep a close eye on unsubscribes. Then, your business can make decisions based on data to make your email campaigns more relevant and effective. - Open rate: This useful metric tells you how often, on average, your emails are opened. This lets you know how well your subject lines, sender name, and pre-header text are doing. By looking at your open rates, you can improve your strategy and make sure that your messages are being read.
- Bounce rate: This metric will tell you how many of your contacts did not get your emails. A high bounce rate can mean that your email list needs to be cleaned up of inactive, fake, or old contacts or that it’s time to switch your email service provider.
So, if you take the time to track your bounce rate, you’ll know how healthy your email list is and be able to make sure your messages get to the right people.
Final Thought
In conclusion, email marketing is an effective way for travel agencies to get new customers and keep the ones they already have. And, of course, there’s nothing better than making sure your email has personalized, interesting, and useful content. With our tips, travel agencies are sure to turn subscribers who want to travel into loyal customers who trust their expertise and book their offers.
As a travel agency, it’s also important to not only take your readers on exciting trips, but also help them find their dream destination. You can help each subscriber find their perfect vacation by giving them ideas for trips and insider information.
So why hold out? Start planning your next email marketing campaign, and your bookings will go through the roof.
