Valentine’s Day Ideas and Promotions for Tour and Activity Companies
Sure, it’s a great idea to wrap a gift for Valentine’s Day, like a pretty piece of jewelry or a keepsake. But giving the gift of a shared experience is much better because it allows the person to make memories that will always be in style. One of the most romantic things you can do is go on a trip that is different from your everyday life.
According to an annual survey released today by the National Retail Federation and Prosper Insights & Analytics, consumers are expected to spend $25.9 billion on Valentine’s Day this year. This is up from $23.9 billion in 2022 and will be one of the most expensive years on record.
Valentine’s Day is one of the holidays that tour and activity companies like to celebrate the most. Valentine’s Day isn’t just any day, of course. What is so special about this day for the travel industry? Let me get right to the point: Valentine’s Day is a fun and important holiday that is made more so by the millions of promotional services that are designed to give tourists experiences at prices they can afford.
These Valentine’s day ideas and promotions for tour and activity are tailored to suit different budgets and preferences, ensuring that every couple can celebrate in style without breaking the bank.
Couples-only tours or activities
Valentine’s Day is a great time to show your love for your special someone. It’s also a great chance to get out of town and spend quality time with each other. Let’s say you run a tour or activity business. If so, Valentine’s Day can be a great way to get more reservations and make more money.
Offer an experience that only couples can take part in, like a cruise or activity. This is a great way to get couples interested in your brand and make them more loyal over time. These can be things like wine tasting, cooking classes, and other things that both partners will enjoy.
For example, you could run a bike tour business. On Valentine’s Day, you could offer a bike ride through the city streets. The ride could start at dusk and end at a restaurant for dinner. Or, you might run a kayaking school and want couples to paddle together.
After a long day at work or an active weekend trip, a massage is always a great way to relax and unwind. But it can be even more fun to do with someone you care about. This year, as part of your Valentine’s Day promotions, offer massage packages for couples and watch how quickly they sell out!
Romantic gift packages
This is a great way for tour companies to bring in new customers and make more money. The idea is to offer a special package that includes activities and lodging at a lower price. You could also offer upgrades or free services like breakfast in bed, flowers, or champagne to add value.
There are many ways to make romantic gift packages, but here are a few ideas to get you started.
- The Lovebirds Package: is for couples who want to celebrate their love with an outdoor adventure. It includes two tickets to one of our tours or activities, a bottle of wine or champagne, chocolates, and a bouquet.
- Sweetheart Weekend: This package includes two nights at our bed and breakfast, two tickets to any of our tours or activities, breakfast in bed on Saturday morning, and a bottle of wine waiting in the room on Friday night.
- Trip for Two: This package is for couples who want to spend a long time away from home together. It includes two nights at our bed and breakfast or a similar place, two tickets for any of our tours or activities per Day, and two meals per day (for example Thursday – Sunday)
Special discounts or promotions for couples
There are many ways to make romantic gift packages, but here are a few ideas to get you started.
- The Lovebirds Package: is for couples who want to celebrate their love with an outdoor adventure. It includes two tickets to one of our tours or activities, a bottle of wine or champagne, chocolates, and a bouquet.
- Sweetheart Weekend: This package includes two nights at our bed and breakfast, two tickets to any of our tours or activities, breakfast in bed on Saturday morning, and a bottle of wine waiting in the room on Friday night.
- Trip for Two: This package is for couples who want to spend a long time away from home together. It includes two nights at our bed and breakfast or a similar place, two tickets for any of our tours or activities per Day, and two meals per day (for example Thursday – Sunday)
Valentine's Day-themed events or experiences
If your tour or activity has the perfect setting for a romantic date, you might want to turn it into a Valentine’s Day-themed event or experience. For instance, you could run a kayak tour. You could have a “I Love You” kayak tour where couples paddle together while watching the sunset. Or, if you give horseback riding tours, you could offer sunset trail rides through beautiful meadows and fields.
Examples of events or experiences that could be offered include:
- Heart-shaped bike tours
- Couples massage classes (with a special discount for couples)
- A couples’ cooking class where you learn how to make romantic meals together
- A chocolate-tasting adventure (with a special discount for couples)
Whether you offer tours, activities, or experiences, you can incorporate Valentine’s Day into your offerings in many ways.
Partnering with local businesses for unique Valentine's Day packages
You know more about the place you’re going than anyone else. So why not use what you have learned? By teaming up with local businesses like restaurants, bars, and hotels, you can make packages that fit the needs and interests of each client. For example, if your client loves biking but is worried about safety on the streets of your city, why not work with a bike rental company that offers guided tours or works with hotels that are bike-friendly? Let’s say they go to the city in the summer and don’t mind getting a bit dirty. In that case, you could work with a local park district to lead nature walks or bike rides through parks.
Host your event. If you want to do something more hands-on than just team up with other businesses, you could plan an event for Valentine’s Day couples. It could be an afternoon tea with champagne, a photography class where couples can learn to take better pictures together, or a cooking class where couples learn how to make special treats for each other (complete with wine pairings). No matter what it is, make sure it fits your business.
Offering "anti-Valentine's Day" tours or activities
According to Statista, 94 percent of Americans believe in love at first sight. So it’s not surprising that 52% of Americans plan to celebrate Valentine’s Day in some way, whether with family, friends, or both.
This is a great way to get people interested in your tour or activity business, and it’s also a great way to get people who don’t celebrate Valentine’s Day to try something new. Imagine that you have a great tour for people who don’t like Valentine’s Day. Why not give it as a discount to people who don’t buy from you on Valentine’s Day? This is a great way to boost sales without using “buy one, get one free” deals, which can be too expensive and of poor quality.
Say, for instance, you run a tour company in New York City. As a “anti-Day” Valentine’s option, you could suggest a tour of the Empire State Building. It’s not romantic, but it’s fun and exciting!
One way to offer a “anti-Day” Valentine’s tour is to run one that is different from the others. For example, if your tours are about archaeology and history, you could run a tour about the history of ocean liners and the people who traveled on them. People who don’t usually go on tours with your company but might be interested in those topics will be drawn to you.
You could also offer a tour called “Prove-it-to-me.” Before they can join your group for the main event, people on this kind of tour have to do certain things (e.g., take a photo at a museum or do 20 pushups). This way, only people who want to go will go, and they won’t feel pressured to come by other people in your group who might be tempted by free drinks or other perks (such as vouchers for future visits).
Offering customizable Valentine's Day packages
If you run a tour and activity company, Valentine’s Day is a great time to offer tailor-made Valentine’s Day packages.
You can use the same marketing materials you use for other holidays to make your packages unique. In addition to your regular products, you can also sell custom-made gifts.
For instance, if you’re a ski resort and you’ve been including ski passes in your Valentine’s Day packages, you might want to offer different kinds of passes. For example, if one type of pass is more popular than another, offer that one instead of the standard pass. You can also give couples who book two different types of passes during their stay at the resort a special gift or package.
Engagement specials: These packages are made for couples who want to get engaged or married on this date. You’ll take care of everything, from planning the wedding to setting up your honeymoon, including all travel costs, flowers, and other details related to the event.
Fall in love with our Valentine's Day Ideas and Promotions for Tour and Activity through Social Media and Email Marketing
You’ve put together a great Valentine’s Day offering and you want to get the word out. But how? Social media and email marketing are two of the best ways to reach your customers and prospects.
Social Media Marketing
Facebook, Twitter, Instagram, and Pinterest are great platforms for promoting Valentine’s Day offerings because they allow you to engage directly with your customers in real-time. You can use these channels to share pictures of couples enjoying your activities and offer coupons for future purchases.
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Email Marketing
Email marketing is also an important way to get the word out about Valentine’s Day activity packages because it lets you reach more people at once than traditional marketing methods like print ads or billboards. Email marketing works well, especially if you have a lot of customers or if the people you want to reach use mobile devices (many millennials prefer mobile devices).
How to make social media and email marketing campaigns that work:
- Use the appropriate hashtags. Hashtags are a simple way to find your audience and connect with them on social media. When making a campaign, use hashtags that relate to your business and catch people’s attention so they can share them with their friends. Some good hashtags are #love, #valentinesday, #happyvalentinesday, and #birthdaygift.
- Follow people who are already following you. Social media is all about making connections with your customers, and those who follow you back make those connections even stronger. You can follow people from any platform (Facebook, Twitter, or Instagram) who like or follow your business or brand on Twitter or Instagram by clicking the “Follow” button in their profile picture. If someone doesn’t have a profile picture, add them directly from an email list or website.
Conclusion
Tour companies can make a lot of money by putting Valentine’s Day plans and promotions into action. Tour operators can show their knowledge and dedication to customer satisfaction by making romantic tours, exclusive packages, and personalized itineraries. Tour companies can become experts at giving memorable Valentine’s Day experiences with thoughtful touches, attention to detail, and great service.
